success story yum! brands, dual franchise kfc and pizza hut, Giza, Egypt

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During the first discovery meeting, Scott expressed his overarching goal to “accelerate prospecting and franchisee on-boarding”


  • Spent time with the Yum! Brands Franchising team learning of their prospecting and qualification processes, challenges, organizational success stories, and ideas
  • Developed a unified message, its Better Tomorrow Message ™ (BTM™) — “We connect successful professionals to brands people crave”
  • Synchronized the new BTM™ throughout Yum! Brands System of Credibility™ — website, franchising materials, email and outreach campaigns, engagement scripts, organizational success stories, franchising development elevator pitch, business cards, and personal stories — everything in their Sales Playbook
  • Wrote new content for the website focused on organizational success stories
  • Drafted a set of emails for outreach and follow-up campaign
  • Employed a variety of tools to ensure the franchising team Delivered THE Expected Experience ™. Tools include The Great Stories Framework™ for Sales, The Great Stories Framework™ for Success Stories, Story Library, and The Great Elevator Pitch Framework


  • Compelling website for prospective franchisees
  • 12 inspiring success stories that highlight the Yum! Brands mission and create a clear call-to-action
  • Updated franchise kit
  • Revised prospecting process including a new ideal franchisee profile and elevator pitch with a powerful Better Tomorrow Message
  • New magazine advertising campaign substantially increased website inquiries, inbound calls, and franchise kit downloads

Services & Solutions Provided: