Source: iStock
Bob’s Challenge, SVP, Transwestern Commercial Real Estate
- Align his messaging around his personal passion of bringing happiness to his customers
- Increase revenue substantially with qualified leads
- Increase referrals from networking events and conferences
THE CHIEF STORYTELLER®’S SOLUTION
- Ira Koretsky worked with Bob to develop a more compelling story
- Revamped his elevator pitch by eliminating jargon and infusing his passion for helping clients
- Created a plan for him to meet his customers based on his Ideal Customer Profile / Buyer Persona
- Practiced his elevator pitch
- Tweaked his typical networking conversations to emphasize the value he brings, the commitment he pursues, and the passion he has to bring his clients “happiness”
- Employed a variety of tools to help Bob accelerate his sales success. Tools include The Great Stories Framework™ for Success Stories, Story Library, and The Great Elevator Pitch Framework™
RESULTS
Bob shared with Ira that he is “smiling more. A lot more. Especially with my new title, Chief Happiness Officer”
- Revenue is steadily climbing
- Networking is more fun and much more profitable
- Sales and marketing are much easier with the new elevator pitch and networking plan
Services & Solutions Provided:
- System of Credibility ™
- Elevator Pitch / Value Proposition / Better Tomorrow Message TM
- Messaging & Positioning
- Storytelling Coach
- Executive Communication Coach
- Marketing Communication