success story - CxO speaking to prospective clients, US Capitol in the background

Source:  AI Generated, © The Chief Storyteller, LLC.®

JOHN’S CHALLENGE, EVP of SALES & MARKETING

“I need one message every executive would own and every client and prospect would remember.” His company had never had a unifying message.

The Chief Storyteller®’s Solution

  • Assessed company’s messaging across the leadership team.
  • Facilitated a number of executive and leadership brainstorming sessions
  • Identified competing themes fragmenting their story.
  • Applying The Better Tomorrow Message™ Framework, we unified those themes into one compelling value proposition:  “We are your business guides.”
  • Designed a new presentation around one visual metaphor:  John’s company as the mountain guide. Every client, a climber. Every slide, proof.

Results

  • John’s firm won a $94M contract with the Federal government with its new capabilities presentation
  • For the first time in the firm’s history, every executive owned one message. The Better Tomorrow Message™ now permeates every asset across its System of Credibility™:  website, employee handbook, proposals, brochures, presentations… everything.

SERVICES & SOLUTIONS PROVIDED