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Ira Koretsky is the president of The Chief Storyteller®, a boutique marketing and sales consulting firm. He has delighted audiences around the world helping them achieve better business outcomes and accelerate their revenue with highly effective written, spoken, and social media communications. With over 25 years of experience, he is a sought-after global speaker, columnist, consultant, and executive coach. Twitter @chiefstorytellr youtube.com/user/IraKoretskySpeaker
Thank you to Mr. Vera and Mr. Canada from the USAID OSDBU Office for inviting me to keynote at the third annual USAID Veterans International Small Business Opportunities Conference (VISBOC) yesterday.
I very much enjoyed spending the day with fellow veterans across all of the services. (Of course, I poked a little fun at them as well)
My topic was "Awaken the Storytelling Giant in You."
Description: What if the right story inspired government offiicals (both USAID and international), prime contractors, partners, and country managers to invite you to hear your ideas and your company's capabilities? What if the right story prompted the small business program manager or contracting officer to recommend your company? What difference could that right story mean to your company? Join Ira Koretsky for a lively and insightful keynote on how to turn your experiences into powerful stories that engage and inspire stakeholders throughout the USAID Community, nationally and internationally.
I shared three main ideas: 1) Think DeliberatelyTM; 2) Make Me Care; and 3) Awaken Your Giant. Several of my favorite videos were also shown including Historia de un Letrero (The Story of a Sign) and Jeff Hoffman's The Power of Wonder (You can find them in the playlist on my YouTube Channel here).
And ended with Treat Everyone Like a CEOTM. This is a high-energy, on-your-feet exercise where I challenge you to think very differently and very deliberately about how you engage people and then maintain relationships with them. (YouTube Channel).
A Navy veteran said to me, "You were really great. I especially liked how applicable your videos were. And I appreciate your energy and passion in helping Vets." A fellow Army veteran said, "Hooah! Your Treat Everyone Like a CEOTM Exercise was the best I have seen in all my years. It was fun, educational, and really, really made me think about how I use my words and actions."
Here are a few pictures...
All too often, I have witnessed less than successful presentations due to unplanned problems and issues.
Most, if not all, of the impact from an unplanned circumstance, can be minimized or eliminated with your own emergency presentation kit.
Here are some pre-event suggestions to ensure your presentation goes smoothly.
In next week's tip, I’ll cover some suggestions for you when you arrive on-site.
EMERGENCY PRESENTATION KIT
- Bring a flash drive with your presentation, workbook, video, and audio files. Test it from the flash drive
- Print your presentation with your delivery notes
- Bring a six-foot USB extension cord. You may need it for your flash drive and/or your presenter
- Bring your own presentation device with backup batteries. Bring only fully charged batteries
- Bring your own laptop with an extension cord. Charge fully your battery
- Print out your biography and/or introduction and bring with you
- Bring your own bottle of water (no caffeinated beverages)
- Bring your own timing device (e.g., watch, mini-sized clock, professional presentation timer) or purchase a reliable app for your smart device
- Print out driving directions
Two other pre-event suggestions:
- Test your presentation, every slide, ensuring the animations, audio, and videos work perfectly
- Research the organization’s key executive and planning staff including short biographies. Bring a printout and review.
Depending upon your own situation, some of the suggestions may or may not be appropriate. Make your own list. Print it out. Check items off.
USE YOUR CHECKLIST EVERY TIME.
Wishing all of the active duty service members and veterans a happy and healthy Veterans Day.
It all started in college in ROTC. Great experiences that then lead me to active duty in the US Army. I spent five excellent years supporting military health.
I'm back! Back to kickoff the 2016 Business EXCELerator Series for Montgomery County Chamber of Commerce. I had honor of kicking off the 2015 series, with my elevator speech program.
MCCC is an awesome organization that I'm proud to be a member of for years. They do so much for the community...
My topic is "Executive Storytelling: How Leaders Use Stories to Engage, Persuade, and Inspire."
Brief Description: Learn how to turn your personal experiences into powerful workplace stories that engage and inspire your stakeholders. Follow a proven framework complemented by practical training aides to develop your high-impact stories that influence change, motivate teams, obtain approval, and secure funding.
I'll be reviewing my executive storytelling framework, having fun with "That's Interesting, Tell Me More" exercise, sharing some powerful videos, and walking through the Leadership Story Framework.
What a great time. The room was filled with business owners, executives, sales professionals, marketing folks, and those in customer service from corporate, non profits, and government (boy that was a lot of lists!). I had them do my exercise, "That's Interesting, Tell Me More," to set a foundation for their leadership story. This foundation identified what was missing -- powerful words, powerful message, and powerful delivery. I reviewed my story framework, shared some insightful videos, and was engaged with a variety of great questions.
Here's the excellent write up from the Chamber...
"Ira Koretsky, CEO, The Chief Storyteller® presented “Executive Storytelling: How Leaders Use Stories to Engage, Persuade and Inspire.” A key differentiator in the marketplace for any business is customer service. Ira stressed the use of effective storytelling to be remembered and to demonstrate your value and that of your organization. When you tell a personal, workplace story, select one that that has a universal message. The best story is one that is easily shared. When developing your story, “start in the middle,” keep it under three minutes, and always inspire your audiences to think or act differently. Your organization can and will be changed by changing the stories executives tell, customers tell, and employees tell."
I’m often asked, "When it comes to deciding what story to tell, where do I start?”
Great stories are those that touch people, that touch people with a personal experience shared in a memorable workplace message.
When you are thinking about the next strategic presentation, board meeting, report, etc. where a story will help advance your agenda (when won't it?), think about experience moments. These are times in your life where you gained new insights and where you changed because of these new insights. These insights should be profound such that they still affect your thinking and actions today.
Then take these experience moments and turn them into workplace stories with a specific message, a specific idea, a specific action you want your audiences to take.
Experience Moment Suggestions:
- Experiences that changed you a) Related to a person or b) "Aha" moments/epiphanies
- Firsts: First win, first loss (playing sports, hobby, tournament), and first promotion
- Friends & Family: Grandma, Grandpa, Aunt, Uncle, Mother, Father (always great sources of stories, sayings, messages)
- Media: Movies, books, poems from childhood to adulthood