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Ira Koretsky
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Duane Bailey
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Ira Koretsky

Ira Koretsky

Ira Koretsky, The Chief Storyteller, has delighted audiences around the world turning communications into tangible, top-line results. From your elevator speech to your presentations, proposals, website, capabilities statement, and everything in between, Ira develops and implements high impact strategic messaging programs. With 27 years of experience, he is a sought-after global speaker, executive coach, consultant, columnist, and trainer. Follow him on Twitter @chiefstorytellr.

Website URL: http://www.TheChiefStoryteller.com E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

The other day I gave one of our Storytelling for Executives workshop programs. In it I showed one of my all-time favorite videos, the Turbo Encabulator.  I show it to demonstrate the best and worst aspects of using jargon. Most people do not even realize how much jargon they use in his or her various communications. This video is a humorous way of gently reminding everyone to minimize jargon. One of the program participants asked me for the actual text of the video (see below), prompting me to write this post.

You owe it to yourself to watch this one and half minute video to be completely awed at the delivery by a truly gifted presenter, Bud Haggert. If it wasn't for the fact that nearly every important word is made up, you might actually believe he is talking about a very technical, highly complex piece of machinery, the Turbo Encabulator.

Director Dave Rondot shares the background of how the video came to be...

This is the first time Turbo Encabulator was recorded with picture. I shot this in the late 70's at Regan Studios in Detroit on 16mm film. The narrator and writer is Bud Haggert. He was the top voice-over talent on technical films. He wrote the script because he rarely understood the technical copy he was asked to read and felt he shouldn't be alone.

We had just finished a production for GMC Trucks and Bud asked since this was the perfect setting could we film his Turbo Encabulator script. He was using an audio prompter referred to as "the ear". He was actually the pioneer of the ear. He was to deliver a live speech without a prompter. After struggling in his hotel room trying to commit to memory he went to plan B. He recorded it to a large Wollensak reel to reel recorder and placed it in the bottom of the podium. With a wired earplug he used it for the speech and the "ear" was invented.

Today every on-camera spokesperson uses a variation of Bud's innovation. Dave Rondot (me) was the director and John Choate was the DP on this production. The first laugh at the end is mine. My hat's off to Bud a true talent.

 

Wikipedia has an entry providing some nice background information on the origin of the Turbo Encabulator idea, posting by Time Magazine (I bought the issue), the actual GE product data sheet included in the General Electric Handbook (see picture below), and more.

Here's the text. Enjoy!

For a number of years now, work has been proceeding in order to bring perfection to the crudely conceived idea of a transmission that would not only supply inverse reactive current for use in unilateral phase detractors, but would also be capable of automatically synchronizing cardinal grammeters. Such an instrument is the turbo encabulator.

Now basically the only new principle involved is that instead of power being generated by the relative motion of conductors and fluxes, it is produced by the modial interaction of magneto-reluctance and capacitive diractance.

The original machine had a base plate of pre-famulated amulite surmounted by a malleable logarithmic casing in such a way that the two spurving bearings were in a direct line with the panametric fan. The latter consisted simply of six hydrocoptic marzlevanes, so fitted to the ambifacient lunar waneshaft that side fumbling was effectively prevented.

The main winding was of the normal lotus-o-delta type placed in panendermic semi-boloid slots of the stator, every seventh conductor being connected by a non-reversible tremie pipe to the differential girdle spring on the "up" end of the grammeters.

The turbo-encabulator has now reached a high level of development, and it’s being successfully used in the operation of novertrunnions. Moreover, whenever a forescent skor motion is required, it may also be employed in conjunction with a drawn reciprocation dingle arm, to reduce sinusoidal repleneration.

 

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There is one day left to register (click here).  Here's the top 10 and a bonus reason why you should register right now and not miss this!

1.  Don't miss the best entrepreneur author and business speaker expected in dc this year,
2.  Unleash your why to inspire, align and resonate with your clients - catapult your growth
3.  Enjoy the great entertainment by business owner and EO member Jim Reznikoff's jazz group "The Rez experience"
4.  Win a chance to get coffee one-on-one WHY TIME with Ridgely before he leaves DC
5.  Get to see behind the scenes at the inspiring and fun Performing Arts Center, The Atlas
6.  Get to know one of the hottest growing DC neighborhoods: the hopping H Street corridor - before the streetcar comes online!
7.  One of the top 50 business books will be being handed out too!
8.  Get $100 worth of free tickets for you and a date to a performing art event in dc - or for you to handoff to your executive team!
9.  Lock in the steepest discount available for the next Ignition Shift event.
10. Join several DC entrepreneur and thought leaders of EO YPO VISTAGE and CEO groups who will be here
and...
11. Meet the handful of business owners flying their teams in from other cities just for this event - they are all growing extremely fast - learn their secrets!

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As a business leader, you know how important it is to have alignment between your team, staff, and your vision. The alignment comes from truly understanding the "Why." And the challenge is to turn your vision into specific steps your team can take to discover, understand, and unleash the power of your why to make your business grow. You have to get your whole team rowing the boat in the same direction at the same time.

Simon Sinek (FaceBook) (TED presentation) talks about Learning your Why. How would you like to experience your own "Why" discovery?

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Next Wed, on June 18th (register here), one of the best entrepreneurial minds and authors, Ridgely Goldsborough, is joining us for a one night only IgnitionShift event with the tools, exercises, and direct coaching we guarantee will drive you and your executive team to:

a) Discover your "why" -- your passion for what you do and why you do it
b) Understand how your "why" can catapult your business forward in specific ways
c) Align your team and get the right people in the right seats based on their "why"
d) Connect on a powerful level with your clients and your marketplace

Join fellow high growth CEOs from Entrepreneurs' Organization (EO), Young President's Organization (YPO), and other regional leaders - along with their executive teams - for this one time only experience.

* Learn how to dramatically stand out from your competition.

** Sponsors will be providing door prizes and give-aways. The first 50 guests to arrive will receive a special gift. **

Register for the event before it fills up! Grab space for you and your team today! Early bird rate ends tomorrow, June 11.

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IgnitionShift is my (along with fellow charter members) ongoing event series and educational platform for high-growth companies.

As a speaker, I have a very high bar before I recommend other speakers. Ridgely, without question, exceeds the bar. He's personal, insightful, warm, and an expert at what he does. I had the pleasure of being in Ridgely's program several months ago sponsored by Entrepreneur's Organization in Baltimore (Ridgely's bio is below).

We were able to get him to come to the Washington, DC area to present his "Unleash the Power of Your Why" on Wednesday, June 18, 4:30 to 8:30, in Washington, DC.

Join us for an entertaining and transformational workshop where you will:

- Discover your WHY in an interactive format—yes, you will learn the exact process you can apply at home and at the office
- Create WHY-based messaging for your marketing
- Learn how neuro-science drives behavior and how you can use that in your personal life as well as your business
- Use your WHY to build an inspired organization—a WHY-focused organization
- Know how your WHY can drive the culture of your company

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Click to register. The event is hosted by IgnitionShift. This is my (along with fellow charter members) ongoing event series and educational platform for high-growth companies.

 

altAbout Ridgely Goldsborough

Author and international speaker, Ridgely Goldsborough, known in the Latino market as Richeli, has spent the last 20 years as an expert in personal growth and development. Much like Napoleon Hill did in the early part of the last century, Ridgely has interviewed titans of business and industry in person, for his television show and on the radio. Based on the principles learned from these interviews and his own personal journey, Ridgely continues to write books and create audio and video programs to help us all on our journey to success.

In Business
- Started his first enterprise at the age of 16. In the past three decades, he has created 36 companies, with 400 employees in 35 countries.
- Founded, as the publisher, Network Marketing Lifestyles, the first ever four-color glossy magazine distributed on the newsstands for the industry of direct sales and multilevel marketing, in addition to three other magazines.
- Continues to develop various businesses in a diverse array of industries, with a passion for personal growth, particularly in the Latin market.

As a Writer
- Written nine books, including The Great Ones, The Power of Belief, Masters of Success, Skinny, Happy and Rich and four others.
- Shares his columns and inspirational articles, in English and Spanish, on over 30,000 websites.
- Created over 60 audio programs on personal and professional development.

As a Speaker
- In the last twenty years, Ridgely has given thousands of presentations on motivation, personal and professional development and business education, on five continents, in both English and Spanish.
- Conducted well over 100 interviews with titans of industry on the themes of success, prosperity and wealth accumulation.

Radio and Television
- Created 50+ inspirational and educational programs entitled A View From The Ridge that played on the radio across the Midwestern United States.
- Created his own television program, Modest To Millions based on interviews of successful business men and women who shared their keys to prosperity and wealth.

In Summary
If you are looking for a first class speaker with years of experience in both the English and Spanish markets, who entertains, motivates and educates all at the same time—and who is one of the world’s premiere experts in personal growth, prosperity and wealth accumulation, contact us today to book Ridgely for your next event!

Ridgely splits his time between Latin America and Pensacola, Florida, where he lives with his wife Kathy and their four children.

 

Since I was a little kid, I can remember fondly playing Monopoly over the years with family, friends, colleagues, and strangers. Every time. Every time there was a twist on the rules. If I was a gambling man, I would hazard a guess that I never followed Monopoloy's written rules.

When I learned that Hasbro is revitalizing the Monopoly brand through a clever social media campaign, I read with interest. Hasbro created a Facebook page where anyone can post and vote on their favorite "house rules." These are rules made up by individuals to suit personal styles of play. The top house rules will become part of the next official rules.

With "more than 6bn little green houses and 2.25bn red hotels 'constructed' since 1935" and "more than one billion people" playing the game, the giant in the board game industry is breathing new life into its product.

Leveraging social media and word-of-mouth is a brilliant idea. Social media is built for this kind of outreach. Here is the request, the call-to-action from Hasbro. It's simple, short, and spurs action.

We all know there are many ways to play Monopoly…and they’re not always according to the rule book. Here’s your chance to see your favorite house rule become a part of the Monopoly game! The top global house rules are up for debate over the next ten days.

State your case to Mr. Monopoly for why this house rule should be added!

As of time of publishing this blog post, the Monopoly Facebook page has over 11 million likes with nearly 21,000 people "talking about this." There are quite a few adamant fans, the purists, touting the joy of following the rules. And many, many more sharing their love of the game with a variety of house rules.

What creativity can you bring to a product or service that is perhaps lagging, peaking, or not meeting expectations?

 

Here are a few of my favorite comments:

I have helped Mr.Monopoly enough I bought 52 different monopoly boards over the years !! And I want the new 75 anniversary edition of {The Wizzard Of Oz}

I've occasionally deliberately chosen someone's favorite token just to disorient them and throw them off their game. (Ira's note:  does the token really matter that much?)

You are my #1 most favorite bored game from when I was little till now. Don't ever change. Love u

One other rule that we thought was a rule but it isn't (and should be) is that when you are in jail, you cannot collect any rent. Otherwise, there is too much incentive late in the game to stay in jail to avoid paying rent, while collecting it yourself.

Here are a few of my favorite house rules:

Land on go collect $400.00 instead of $200.00. But if you pass go but do not land on it just collect the usual $200.00 (Ira's note: I play this way)

Land on a train station, you may pay the owner of the station 50.00 to ride to the opposite station. If it is not owned you may ride for free. If you own the station you may ride for free. This helps players avoid Mayfair and or other hotel heavy sections of the board.

$500 dollars from the bank is placed in Free Parking after anyone lands on it.

If someone lands on a property you own, YOU must ask for the rent. Otherwise, no rent is owed once the dice are rolled again.

1) When owning both utilities, you could put one house on each to represent a power station, and then the rates went up to 15 or 20 times what was shown on the dice
2) A house got put on jail, representing the jailhouse, and increased the cost for getting out of jail to $100.
3) When you own all 4 railroads, you could put a single house each to represent a train station. This would double the cost of rent when you landed on it to $400 instead of $200

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