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Ira Koretsky, The Chief Storyteller, has delighted audiences around the world turning communications into tangible, top-line results. From your elevator speech to your presentations, proposals, website, capabilities statement, and everything in between, Ira develops and implements high impact strategic messaging programs. With 27 years of experience, he is a sought-after global speaker, executive coach, consultant, columnist, and trainer. Follow him on Twitter @chiefstorytellr.
Backstory: I had the honor and pleasure of doing a keynote program for the National Wood Pallet and Container Association's (NWPCA). I have known the executive director for years as I did a keynote for him several years prior.This keynote was all about the convergence of sales and storytelling. The article below iwas originally written it NWPCA's international magazine, Pallet Central, January/February 2014 Issue.
Increase Sales with Better Storytelling
© 2014. The Chief Storyteller®, LLC.
Ira J. Koretsky
Great leaders are great storytellers. Successful sales professionals are also great storytellers. Using personal stories to illustrate important ideas builds trust and improves likability. The old business adage of “All things being equal, people prefer to do business with someone they know, like, and trust” is true for executives who tell great stories.
Every business leader should use personal stories with specific business messages in meetings with staff, prospects, and customers. Start thinking about experiences in your personal lives that can translate into relevant business messages. Whether personal or professional, we live through each other’s stories.
Why is this important? 2014 will continue to be a time of cautionary spending. Combined with technology advances and increasing influence of social media, differentiation is more important than ever. Differentiation comes both from what your audiences say and don't say about you, and what you say and don't say to your audiences.
One of my all-time favorite quotes is from the famous novelist Joseph Conrad: "I have no use for engines. Give me the right word...and I will move the world." It is a perfect match to NWPCA's "Pallets Move the World." Make 2014 the year of the story. What stories will you tell to differentiate your and your company? Attend my March 3 presentation at the NWPCA Conference and leave with the ability to tell personal stories in business situations to make a bigger, lasting impact with staff, partners, prospects, and customers.
"How to Create Your Unfair Competitive Advantage"
Snag your spot now for a jammed-packed program with Social Marketing Maven Kim Walsh-Phillips.
This is the next exciting event from my organization, Ignition Shift.
Join us for this interactive workshop to discover:
- How to get inside your prospects heads to close more sales without conducting expensive research
- The marketing formula of promotion + giveaways to produce more sales in 29 days
- How to leverage social media and advanced strategies to outpace your competitors without spending more on marketing
Plus when register, you will receive a Facebook Ads Guide, a step-by-step ads blueprint to create Facebook Ads that sell lead to market domination! (Discounts expire this week - so CLICK HERE to get your spot now!)
Results you will get include changes you can make in your operations to drive deeper, more meaningful, and more valuable relationships with your marketing dollars! Join us!
The West End Cinema (best indy theatre in DC!) and patio is a great, convenient location for us to enjoy connecting with other growth minded, accomplished business executive teams.
Your Ignition Shift team is excited to craft a fun and socially engaging experience for all of us to connect with the ceos and executives joining us for Kim's workshop. We'll have a red carpet interaction before Kim starts, and a fun, gift filled, social opportunity to run your marketing challenges by Kim post event!
About Your Speaker
Kim Walsh-Phillips, www.Facebook.com/KWalshPhillips, is the award-winning Speaker, Author, Strategist and CEO of IO Creative Group, a direct response social media agency. She is a techie marketing geek with great shoes, a hatred of awareness campaigns and an obsession for marketing with a sharp focus on ROI. Kim has worked with brands such as Sandler Training, Dan Kennedy, Pamela Yellen, Harley-Davidson, Chem-Dry, and Hilton Hotels to increase revenue through direct response marketing. Kim is the author of "Awareness Campaigns are Stupid and Other Secrets to Stop Being an Advertising Victim and Start Monetizing Your Marketing" and the upcoming book co-authored with direct response marketing legend Dan Kennedy, "The NO BS Guide to Direct Response Social Media Marketing."
(Again discounts expire this week - CLICK HERE & grab your spot now!)
The other day I gave one of our Storytelling for Executives workshop programs. In it I showed one of my all-time favorite videos, the Turbo Encabulator. I show it to demonstrate the best and worst aspects of using jargon. Most people do not even realize how much jargon they use in his or her various communications. This video is a humorous way of gently reminding everyone to minimize jargon. One of the program participants asked me for the actual text of the video (see below), prompting me to write this post.
You owe it to yourself to watch this one and half minute video to be completely awed at the delivery by a truly gifted presenter, Bud Haggert. If it wasn't for the fact that nearly every important word is made up, you might actually believe he is talking about a very technical, highly complex piece of machinery, the Turbo Encabulator.
Director Dave Rondot shares the background of how the video came to be...
This is the first time Turbo Encabulator was recorded with picture. I shot this in the late 70's at Regan Studios in Detroit on 16mm film. The narrator and writer is Bud Haggert. He was the top voice-over talent on technical films. He wrote the script because he rarely understood the technical copy he was asked to read and felt he shouldn't be alone.
We had just finished a production for GMC Trucks and Bud asked since this was the perfect setting could we film his Turbo Encabulator script. He was using an audio prompter referred to as "the ear". He was actually the pioneer of the ear. He was to deliver a live speech without a prompter. After struggling in his hotel room trying to commit to memory he went to plan B. He recorded it to a large Wollensak reel to reel recorder and placed it in the bottom of the podium. With a wired earplug he used it for the speech and the "ear" was invented.
Today every on-camera spokesperson uses a variation of Bud's innovation. Dave Rondot (me) was the director and John Choate was the DP on this production. The first laugh at the end is mine. My hat's off to Bud a true talent.
Wikipedia has an entry providing some nice background information on the origin of the Turbo Encabulator idea, posting by Time Magazine (I bought the issue), the actual GE product data sheet included in the General Electric Handbook (see picture below), and more.
Here's the text. Enjoy!
For a number of years now, work has been proceeding in order to bring perfection to the crudely conceived idea of a transmission that would not only supply inverse reactive current for use in unilateral phase detractors, but would also be capable of automatically synchronizing cardinal grammeters. Such an instrument is the turbo encabulator.
Now basically the only new principle involved is that instead of power being generated by the relative motion of conductors and fluxes, it is produced by the modial interaction of magneto-reluctance and capacitive diractance.
The original machine had a base plate of pre-famulated amulite surmounted by a malleable logarithmic casing in such a way that the two spurving bearings were in a direct line with the panametric fan. The latter consisted simply of six hydrocoptic marzlevanes, so fitted to the ambifacient lunar waneshaft that side fumbling was effectively prevented.
The main winding was of the normal lotus-o-delta type placed in panendermic semi-boloid slots of the stator, every seventh conductor being connected by a non-reversible tremie pipe to the differential girdle spring on the "up" end of the grammeters.
The turbo-encabulator has now reached a high level of development, and it’s being successfully used in the operation of novertrunnions. Moreover, whenever a forescent skor motion is required, it may also be employed in conjunction with a drawn reciprocation dingle arm, to reduce sinusoidal repleneration.
There is one day left to register (click here). Here's the top 10 and a bonus reason why you should register right now and not miss this!
1. Don't miss the best entrepreneur author and business speaker expected in dc this year,
2. Unleash your why to inspire, align and resonate with your clients - catapult your growth
3. Enjoy the great entertainment by business owner and EO member Jim Reznikoff's jazz group "The Rez experience"
4. Win a chance to get coffee one-on-one WHY TIME with Ridgely before he leaves DC
5. Get to see behind the scenes at the inspiring and fun Performing Arts Center, The Atlas
6. Get to know one of the hottest growing DC neighborhoods: the hopping H Street corridor - before the streetcar comes online!
7. One of the top 50 business books will be being handed out too!
8. Get $100 worth of free tickets for you and a date to a performing art event in dc - or for you to handoff to your executive team!
9. Lock in the steepest discount available for the next Ignition Shift event.
10. Join several DC entrepreneur and thought leaders of EO YPO VISTAGE and CEO groups who will be here
11. Meet the handful of business owners flying their teams in from other cities just for this event - they are all growing extremely fast - learn their secrets!
As a business leader, you know how important it is to have alignment between your team, staff, and your vision. The alignment comes from truly understanding the "Why." And the challenge is to turn your vision into specific steps your team can take to discover, understand, and unleash the power of your why to make your business grow. You have to get your whole team rowing the boat in the same direction at the same time.
Next Wed, on June 18th (register here), one of the best entrepreneurial minds and authors, Ridgely Goldsborough, is joining us for a one night only IgnitionShift event with the tools, exercises, and direct coaching we guarantee will drive you and your executive team to:
a) Discover your "why" -- your passion for what you do and why you do it
b) Understand how your "why" can catapult your business forward in specific ways
c) Align your team and get the right people in the right seats based on their "why"
d) Connect on a powerful level with your clients and your marketplace
Join fellow high growth CEOs from Entrepreneurs' Organization (EO), Young President's Organization (YPO), and other regional leaders - along with their executive teams - for this one time only experience.
* Learn how to dramatically stand out from your competition.
** Sponsors will be providing door prizes and give-aways. The first 50 guests to arrive will receive a special gift. **
Register for the event before it fills up! Grab space for you and your team today! Early bird rate ends tomorrow, June 11.
IgnitionShift is my (along with fellow charter members) ongoing event series and educational platform for high-growth companies.