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Ira Koretsky
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Duane Bailey
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Ira Koretsky

Ira Koretsky

Ira Koretsky, The Chief Storyteller, has delighted audiences around the world turning communications into tangible, top-line results. From your elevator speech to your presentations, proposals, website, capabilities statement, and everything in between, Ira develops and implements high impact strategic messaging programs. With 27 years of experience, he is a sought-after global speaker, executive coach, consultant, columnist, and trainer. Follow him on Twitter @chiefstorytellr.

Website URL: http://www.TheChiefStoryteller.com E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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Did you know LinkedIn has a plug-in for Outlook 2003, 2007, and 2010?

It seamlessly blends into Outlook. While in email, a person’s profile picture is automatically displayed in your People Pane View, whether they are one of your connections or not. Want to add the person, simply click on the green + adjacent to the picture, and the person will be invited to join your network.

Keep in mind, you can NOT personalize the invitation. The person will receive the plain vanilla invite.

LinkedIn Benefits include (from the site):
- Access Your Connections in Your Inbox:  See the latest LinkedIn activity and profile photo from any connection that sends you an e-mail.
- E-mail Your Connections Directly:  Just start typing a name and let the LinkedIn Outlook Connector fill in the rest.
- Keep Building Your Network:  Instantly send an invitation to connect from any Outlook e-mail.

Download it here
http://www.linkedin.com/static?key=microsoft_outlook

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Having traveled around the world both on vacation and speaking, I have come across a variety of interesting food names:

- Chicken with wilted spinach
- Stinky tofu
- Vegetarian meatballs

You may have heard, even tried some of these. By themselves, do the titles immediately make you think “yummy?” or do you mentally cringe? Personally, I cringed at "wilted spinach." Why would I order something out of date or not fresh? Because this was served at a very nice restaurant, I laughed out loud. It sparked quite an interesting conversation with my dining partners.

Quite unintended, I ended up liking the phrase wilted spinach quite a lot as a metaphor for bad messaging. As a result, I titled our approach to testing messages, “The Wilted Spinach Test.” At its core, the test looks to evaluate whether your words/messages resonate with your target audiences. At a detailed level, do your words/messages mean what you want them to mean? Words matter. A lot. To some, one word could be positive and to others, the very same word could be negative.

Do your written, spoken, and social media communications cause audiences to ask good questions, contact you, or skip right past you?

 

Monday, January 26, 2015

Words to Avoid - “Anxious”

altFor business communications, you should avoid using the word “anxious.” Anxious is a word all too often misused. You’ll hear people saying, “I’m anxious to meet Julie.” Or “I’m really anxious about xyz.”

By definition, anxious means: “characterized by extreme uneasiness of mind or brooding fear about some contingency” (Merriam-Webster Online).

For business communications, always use “eager.” By definition, eager means: “marked by enthusiastic or impatient desire or interest” (Merriam-Webster Online).

If there is a cause to use “anxious” to convey worry, we suggest using “concern” or “concerned.”

Since all of your business communications to your target audiences are related to your relationship and what you offer to them, choose your words carefully.

 

 

Geetesh Bajaj of Indezine.com shared a new post from Microsoft from January 22 titled, "The Next Chapter of Office on Windows."

Here's the introductory paragraph..

Yesterday’s unveil of Windows 10 showcased a new generation of experiences that will empower people and organizations to achieve more. In partnership with Windows 10, the Office team is bringing a fantastic new set of Office experiences to this platform, furthering our mission to bring the unparalleled productivity of Office to everyone, on every device. Over the past 12 months, you’ve seen us reimagine the traditional Office experience for a mobile-first, cloud-first world. The next step in this journey is the delivery of touch and mobile optimized versions of Word, Excel, PowerPoint, OneNote and Outlook for Windows 10.

The post provides some hint at Office's “universal” apps on Windows 10 and Office 2016.

 

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Imagine you arrive at a lunchtime networking event. It takes place in a hotel conference room, comfortably sitting 150 people.

As you enter through the main doors, you briefly stop to survey the room. “Where do I sit?” you ask yourself.

If you are like many people, you follow human nature and seek out comfort and safety. This means you seek out people you know—friends, colleagues, perhaps someone you met before. No longer...

To be successful at business networking, you should be stretching your comfort and safety zones.

At your next event, only sit with strangers.

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