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Ira Koretsky
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Ira Koretsky

Ira Koretsky

Ira Koretsky, The Chief Storyteller, has delighted audiences around the world turning communications into tangible, top-line results. From your elevator speech to your presentations, proposals, website, capabilities statement, and everything in between, Ira develops and implements high impact strategic messaging programs. With 27 years of experience, he is a sought-after global speaker, executive coach, consultant, columnist, and trainer. Follow him on Twitter @chiefstorytellr.

Website URL: http://www.TheChiefStoryteller.com E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

When I showed up to my daughter's after school classroom, I was greeted by her class' election day voting.

For Governor, Jake won by a landslide. Superman barely earned Sheriff. Senators Pook and Eeyore won handily.

For the House, Elsa crushed and Anna sqeaked by Ariel.

I thought it quite clever how the teachers used the children's favorite characters to teach and demonstrate our voting.

What can you do to make learning/training more interesting?

 

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I'm excited to be part of the third Cleantech Open Southeast Regional Summit in the Washington, DC area. If you are at all involved in green, energy, cleantech, etc. I strongly encourage you to attend. CTO is a global organization with partnerships in every sector working with cleantech.  alt

Here's the write-up of my portion, taking place right before the reception and gala dinner, Wednesday 23 October, 4 to 5pm. I'll be the emcee and facilitator of the ~15 companies presenting their elevator pitches. I'll keep it interesting, lively, and provide some constructive suggestions to everyone.

Cleantech Open Semifinalist/Alumni Showcase and Technology Demo – Join Ira Koretsky, the Chief Storyteller®, and Cleantech Open semifinalists and alumni companies as they showcase their technologies. Audience members will cast ballots for the company that will win the “People’s Choice Award” to be announced at the Awards dinner and celebration.

 Here's a partial listing of the many distinguished speakers and panelists:

- Heidi VanGenderen, Director of Public Engagement, U.S. Department of Energy
- Najada Kumbuli, Investment Officer, Calvert Social Investment Foundation, Inc
- Robert Griffin, Director, Renewable Energy Office, U.S. Department of the Navy
- Sara Hanks, Founder & CEO, CrowdCheck
- Honorable William Euille, Mayor, City of Alexandria
- Scott Dockum, , Program Manager, SBIR, U.S. Department of Agriculture
- Dr. Barbara Kenny, Program Director, Division of Industrial Innovation and Partnerships, NSF
- Manny Oliver, Director SBIR Programs, U.S. Department of Energy
- April Richards, Director SBIR Programs, Environmental Protection Agency
- Walter McLeod, Principal, Clean Power Group-Africa
- Stephen Morel, Climate Finance Specialist, Overseas Private Investment Corporation
- Aneri Patel, Energy Access Officer, UN Foundation, and Executive Director, ENVenture
- John Spears, Sustainable Systems International & Clinton Global Initiative Advisor
- Elizabeth Dougherty, Director of Inventor Education, Outreach & Recognition, U.S. Patent & Trademark Office
- Ed Greer, Venture & Business Development, Dow
- Jim Efstathiou Jr., Editor, Energy & Commodities Bloomberg News

 

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On one of my military-focused LinkedIn Groups, Army Veterans, someon recently posted this question, "Can anyone recommend a good military to civilian resume writing service?"

For professionals who have spent a career in the military service, it can seem like a daunting task converting military speak to corporate speak.  It certainly does take time and patience. Here is my response I posted along with some how-to article links at the end I wrote.

 

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Four suggestions:

a) Assuming you seek out professionals, ask to see 10 or more samples of military to civilian resumes--make them prove beyond a shadow of a doubt, they can turn your experience into language/messages corporate professionals understand and in the end say, "I want to meet Troy;"

b) To avoid generic language, think Q&Q, qualify and quantify. Look at position descriptions posted on the Internet (e.g., Dice, Monster, Ladder, etc.). Examine critically the PD. What language/phrases do the PDs have? Can you identify and establish trends? Yes, consider including them. Next do searches (e.g., google, bing, yahoo) for position titles...you will be amazed what appears--full resumes from people around the world. Again, look for language/phrases you "should have" in your resume.

c) Do some some introspective thinking to develop your own ICP - Ideal Company Profile. Culture, work habits, zip code, industry, position, opportunity for advancement, etc. This will help you create a much more focused job hunting campaign--this makes it easier for everyone when you are searching for the right fit. Recruiters will ask you all of the questions anyway, friends will know what companies to make referrals into, and your time will be effectively used;

d) Visit the organizations mentioned above (phone, internet, in-person for Veterans Affairs, HireourHeros.com, Armed Forces Support Network, Disable Veteran Outreach Program (DVOP), and more). There are a lot of people with great ideas out there. Get different perspectives until you find the path that matches your style, personality, and goals.

Feel free to email me your ICP and resume. I can share some suggestions.

I have written several how-to articles, links below.

Tell Me About Yourself: How to Wow Your Interviewers
http://www.thechiefstoryteller.com/blog/item/746

Communications Audit: 10 Critical Communication Elements for Your Career Success
http://www.thechiefstoryteller.com/blog/item/694

Every Accomplishment Should Be Great: 5 Steps to Compelling Resume Accomplishments
http://www.thechiefstoryteller.com/blog/item/669

LinkedIn for Job Hunters: Tips to Create a Must-Read Profile
http://www.thechiefstoryteller.com/blog/item/646

67 Tips for Using LinkedIn to Help You Find the Job You Want
http://www.thechiefstoryteller.com/blog/item/753

18 Tips for Job Hunters, New and Experienced
http://www.thechiefstoryteller.com/blog/item/747

Does Your Resume’s Summary Scream? How to Write a Summary Section that Screams “Schedule an Interview with me Today!”
http://www.thechiefstoryteller.com/blog/item/612

The “What Do You Do?” Answer: A Key Tool in Your Sales Toolbox
http://www.thechiefstoryteller.com/blog/item/197

Tell Me About Yourself - It's the Most Important Answer in Your Interview
http://www.thechiefstoryteller.com/blog/item/736

Join me at what will prove to be a highly useful business summit. Hosted at the beautiful Marriott Fairview, the Turkish American Business Network Annual Small Business Summit, offers a variety of speakers and panels all designed to help you grow your business.  The agenda includes: alt

2:00 - 2:40 Check-in

2:40 - 3:00 Opening Keynote by Varol Ablak, CEO of Vocelli Pizza with Emcee Dan Nainan (old friend of mine)

3:00 - 3:50 Access to Capital, Commercial Lending and Alternative Funding

3:50 - 4:00 Coffee Break

5:00 - 6:00 30 Tips in 30 Minutes by 3 Experts to Grow Your Small Business (Ira Koretsky's program)

6:00 - 7:00 Reception

8:00 - 9:00 Gala Dinner with Congressman Rob Wittman, Talha Sarac, President of PERA Construction and Chairman of the Turkish American Business Network, Nick Spanos Co-founder of Bitcoin Center at NYC, John S. Powell, SVP of EagleBank, and William D. Euille, Mayor of Alexandria

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As an MBA graduate of the Robert H. Smith School of Business at the University of Maryland, I am excited about next week's presentation.  I'll be presenting "Executive Storytelling" with fellow part-time MBA students. 

It was a serendipitious meeting with Megan, the professional development program chair. We met at a Smith School Event for International Development. After chatting a bit, I learned Megan worked for the Department of the Army and I'm an Army veteran. Soon after, we talked about a variety of topics, which led to the "What do you do?" question.

A few months later, I'll be sharing some great video clips, thoughts, ideas, and exercises on business storytelling. I'm looking forward to a dynamic exchange of ideas.

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