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Ira Koretsky

Ira Koretsky

Ira Koretsky is the president of The Chief Storyteller®, a boutique marketing and sales consulting firm. He has delighted audiences around the world helping them achieve better business outcomes and accelerate their revenue with highly effective written, spoken, and social media communications. With over 25 years of experience, he is a sought-after global speaker, columnist, consultant, and executive coach. Twitter @chiefstorytellr   youtube.com/user/IraKoretskySpeaker

Website URL: http://www.TheChiefStoryteller.com E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

figure of speech, repetition, speaking, presenting, impact, messaging

The English language has hundreds of figures of speech to help you improve the effectiveness of your communications. Anaphora is an excellent example of repetition.

Look at the examples below. Find ways for you to experiment by including this figure of speech in your written, spoken, and online communications.

As always, test your use of language. Is it engaging, persuasive, and memorable? If not, (ruthlessly) revise.

 

- Definition:   A word or phrase is repeated at the beginning of a successive phrase, clause, or sentence, two or more times
- Pronunciation:  ah-NAF-oh-rah
- Also Known As:  Epanaphora, Iteratio, Relatio, and Repetitio
- Etymology:  Greek, “carrying back”

Example:  “Freedom's Forge," Book Launch Event, Author Arthur Herman, 5/2012
Now, what I want to do here tonight is to tell you a story. And this is a story that usually is told backwards. {If you go to the} textbooks, {if you go to the} movies, {if you go to the} usual discussions...

Example:  Rick Blaine in Casablanca the movie
{Of all the} gin joints {in all the} towns {in all the} world, she walks into mine

Example:  President John Kennedy, Inaugural Address, Jan 1961
{Let both sides} explore what problems unite us instead of belaboring those problems which divide us. {Let both sides}, for the first time, formulate serious and precise proposals for the inspection and control of arms, and bring the absolute power to destroy other nations under the absolute control of all nations.

{Let both sides} seek to invoke the wonders of science instead of its terrors. Together let us explore the stars, conquer the deserts, eradicate disease, tap the ocean depths, and encourage the arts and commerce.

{Let both sides} unite to heed, in all corners of the earth, the command of Isaiah--to 'undo the heavy burdens, and to let the oppressed go free.'

Just posted this on Instagram. Thought I would share it. Something I am very passionate about-- the connecting, the bonding, the relationship building humans need and thrive on.

People tend to forget that we all started off as strangers... our spouses, our best friends, our relatives before they became our grandparents, our aunts and uncles, and so forth. Everyone was first a stranger. And only through physical communication was that relationship cemented.

As a communications professional, adjunct professor teaching undergrads about career strategies, and voracious reader, I/we are witnessing a relationship building chasm...

Here's what I posted on Instagram:

I truly believe we need to get back to building relationships in a physical way… in meetings, over food, by telephone, networking, and more. Social media is not a replacement or substitute. It’s just another way. You truly can’t get to know someone until you look them in the eye and judge their spirit. To hear their stories with their body language and tone of voice. Video can do this…text can not.

 branding, messaging, content marketing, marketing, positioning

branding, messaging, content marketing, marketing, positioning

I'm sure you have heard the phrase "Facts Tell…Stories Sell."

It is something I live everyday, especially when it comes to presentations.

That's why I have teamed up with Colleen Jolly from the 24 Hour Company to offer a hands-on webinar, "How to Tell Stories through Visuals:  3 Steps to Winning Presentations." It is a 90-minute webinar on June 15 at 10:00 PST, 13:00 EST, 18:00 BST, 18:30 IST, 23:00 AEST

I have known Colleen for years. One day over lunch we realized, "Why haven't we done this before?" She is a master at visuals - graphics, images, pictures, charts, graphs - you name it. She has an impressive portfolio you can see here.

Together, we will walk you through, in a hands-on approach with examples, how to develop better visuals complemented with high impact storytelling.

Description
Learn how to sell your story -- with words AND pictures -- in this 90 minute webinar and join from anywhere in the world! Ira Koretsky combines his storytelling expertise with Colleen Jolly's eye-catching visuals to give you a simple, three step process to win your pitches, every time. Practice honing your messages with slides that pop in this interactive session, learning from the best edu-tainers around!

Time
90-minutes, June 15, 10:00 PST, 13:00 EST, 18:00 BST, 18:30 IST, 23:00 AEST

Fee & Registration
$97 USD, registration at 24 Hour Company

 

 

branding, messaging, content marketing, marketing, positioning

If you were to watch the brand new advertisement from car sharing service Lyft, you might be tempted to dismiss it as absurd and ask "What's the point?"

I think the problem lies with the timing of the message. Lauren, the protoganist, exits her car and uses her mobile phone around :45 seconds. That's 45 seconds folks... of waiting to get to the point of the commercial. The key message, "Riding is the new driving," appears shorly therefater at the :55 second mark. 

In today's whiplash society of ad to ad to email subject line back to banner ad and so forth, 55 seconds may seem like an eternity.

Perhaps Lyft wants us to think of all the seeming visual cacophony as micro messages representing feelings we experience when in rush hour and similar unpleasant driving situations. Then of course, think positively about using Lyft (the fun, light music helps lighten the mood as well).

Now, if Lyft is pursuing a soft approach to branding instead of attracting more customers, this approach may work. Or perhaps, Lyft is relying on social media to drive interest and therefore visitors to its various social media platforms such as YouTube where the advertisement just went live. Since its launch on April 25, the ad has garnered about 116,500 views.

 

 

Monday, April 18, 2016

Just Be Nice with Your Words

speaking, leadership, leader, ceo, cxo, employee, language, positive, words

Negative words, whether used on purpose or by accident, can have a big impact on your audience. Potentially, an impact you did not want or plan for.

Imagine you are work. Think about when you hear someone say something negative about a co-worker? Or when someone says something critical about a work product such as a report? How does the negativity color your world about the person and the organization? Do you ignore it? Distance yourself from the person? Or even, offer excuses for him/her?

Whatever you say or write, we believe at The Chief Storyteller that whenever possible, be positive. In many cases, you can indeed turn negative words and phrases into positive ones, while still getting your point across.

Often people write sentences such as, “Bill, this is a great idea, but I don’t like xyz.” As such, everything after the “but” is negative…everything. Instead, make it positive with “Bill, this is a great idea. Let’s talk more about xyz to better understand your ideas.”

Examples of negative words include:
- But
- However
- Although
- Except
- Even though
- Unfortunately
- Let me be honest
- This is simple to do

Here are some suggestions to improve your interactions and relationships when it comes to using words:
- Eliminate “but.” Replace it with “and” or a “.” (period)
- Think about the negative aspect of what you are intending to say. Does it really have to be said? If you must communicate a negative idea, re-phrase it to make it more positive.
- Do not write/email while angry or upset. Wait at least 10 minutes.
- Read what you wrote aloud (not in your head). It helps you to “feel” the emotional level of the words.

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