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- Body Language and Gestures,
- Career Development,
- Customer Service,
- Elevator Speech or Mission Statement,
- Human Behavior,
- Marketing Communications,
- Messaging and Content Development,
- Networking and Relationship Building,
- Professional Speaking,
- Sales or Outreach,
- Series - Presentation Reviews,
- Social Media,
- Venture Capital and Entrepreneurship,
Ira Koretsky, The Chief Storyteller, has delighted audiences around the world turning communications into tangible, top-line results. From your elevator speech to your presentations, proposals, website, capability statement, and everything in between, Ira develops and implements high impact strategic messaging programs. With 23 years of experience, he is a sought-after speaker, consultant, columnist, trainer, and professor. Follow him on Twitter @chiefstorytellr.
Today is the third year people can say to me, "Happy Father's Day." As an older parent, having children makes you (I believe) more acutely aware of your personal and family life. For me, it also makes me think of how grateful I am for my good friends, trusted colleagues, and loyal clients.
What positive things does it make you think of?
I received this advertisment from Flickr. I like the content, style, layout, and message.
I would prefer to see a smiling person(s) instead of a flower. The message, in bold white letters, is "Smile." If the folks at Flickr really want to use a flower (assuming a connection to Spring), then use smiling people holding flowers or running in a field.
Your photography and imagery should always match the picture. Otherwise you run the risk of creating messaging disconnects. Messaging disconnects reduce click-throughs, success of call-to-action buttons, signups, purchases, and so forth.
Irrespective of your accomplishments or years of experience, everyone should personalize a LinkedIn request.
Here is a great example. Yesterday I received this request from a recent graduate. It was to the point, personalized, and short.
I gladly and quickly accepted.
If you can help Jimeisha, please reach out, especially if you in the Wash, DC area. She is seeking opportunities in disability services, education, outreach programs,and health care.
Jimeisha's profile: www.linkedin.com/in/jimeishamcbride
I am a huge fan of audio books. On the plane, in the car, and on the subway I am catching up on my favorite business books and for pleasure books. A colleague introduced me to John Scalzi, who is primarily a sci-fi writer. As I do every time with new authors, I read reviews on Amazon, biographies on Wikipedia and Amazon, and ask the referrering person more about style and substance.
Reading John's bio on Amazon really piqued my interest. Reading the bio shows me he's a bit wry, funny, well-liked (he's won several awards), and has an interesting call-to-action at the end.
John Scalzi writes books, which, considering where you're reading this, makes perfect sense. He's best known for writing science fiction, for which he won the John W. Campbell Award (2006) and has been nominated for the Hugo Award for best novel (2006, 2008, 2009). He also writes non-fiction, on subjects ranging from personal finance to astronomy to film, and was the Creative Consultant for the Stargate: Universe television series. He enjoys pie, as should all right thinking people. You can get to his blog by typing the word "Whatever" into Google. No, seriously, try it.
I indeed typed "Whatever" into Google and John's blog came up first. I'm convinced. Now I have to figure out which book to read first.
Moral of the story: If you have a personal bio on your website, LinkedIn profile, speaker one sheet, etc., have you considered, seriously considered changing it? Most bios are factual and chronological splashed at the end with the "Ira's married to the love of his life, has a wonderful daughter, and enjoys photography in his spare time." When I thought conservative was better, I didn't stand out. Today, my bio helps me more memorable and more engaging. My bio gives people reasons and opportunities to talk with me more about my background.
Try changing your bio....even if it is just a little.
Postscript 1: I just looked at his LinkedIn page and this is his first sentence in his Summary: "I write. I edit. I get paid. I fight crime! I lied about that last one."
Postscript 2: Some people asked that I include my bio. The bio is available as a PDF on The Chief Storyteller website, is included with my speaking engagements, has a variation on social media sites like LinkedIn and Twitter, is included in proposals, and the list goes on. People always ask me about something in the bio.
“Think deliberately.” The mantra of a person who has made improving communications his life’s work.
It all began some 30 years ago, at a high school science fair. Ira had presented his computer program on the heart and the circulatory system. One by one, the prizes were announced...third...second...first place. After nearly 100 hours of programming evenings and weekends, he slumped his shoulders and thought to himself, “I lost.” Then...Ira heard the chairwoman announce, “We are awarding the grand prize to a young man who could sell me my own pair of shoes!” And his name was called.
For more than 26 years nationally and internationally, Ira has been building his communication skills into a well-honed set of precision instruments. Within minutes, he will fundamentally change the way you communicate.
His most pivotal experience was serving as a public affairs officer in the United States Army Medical Service Corps. Trained in giving and preparing presentations for military and civilian executives, he gained invaluable insights into messaging, communications, and storytelling.
Living on both coasts, Ira has held various leadership roles in marketing and product management. After earning his MBA from the University of Maryland in 2000, Ira entered into the world of leading edge technology. It was while working in San Francisco and Silicon Valley he began to adapt his skills for use with the new, technology-driven tools today’s professionals have come to rely on.
And like all good communicators, Ira loves the stage. He performed improvisational humor professionally with ComedySportz in a career spanning 12 years and more than 1,000 shows. While performing, Ira had this epiphany: “improv mirrors life.” Life experiences stem from random and planned connections with people, and it is these experiences that help us to bond quickly with audiences.
Ira is an active blogger and writer, was a guest columnist for the Washington Business Journal, and an adjunct professor at the University of Maryland. He helped the a US government contracting firm win a $94 million multi-year project; Altum develop a proposal that had a 100% success rate in going to the final decision round; and the Centers for Disease Control and Prevention (CDC) secure Affordable Care Act dollars and $6.2M for the National Youth Fitness Survey.
LinkedIn looks to be launching a major game changer in social media. I have not used it nor seen a demo. My opinion is based on the press coverage, release announcement, and screen shots. Google was very successful in creating hyper buzz with limited gmail email accounts. LinkedIn seem to be doing the same with a waitlist (see the bottom). We will see...
Here is the information from the blog post announcing the new, LinkedIn Contacts.
Have you ever wished for a personal assistant who reminds you when your colleagues are celebrating new jobs or birthdays? Or have you wanted to quickly pull up the last conversations you had with people before you head out to meet them?
Today we’re proud to announce the launch of LinkedIn Contacts, a smarter way to stay in touch with your most important relationships. With this new product, we bring all your contacts from your address books, email accounts, and calendars together with the power of your LinkedIn network. Contacts is available both on LinkedIn.com as well as a brand new app for iPhone. Over the coming weeks, we’ll start sending invitations to try LinkedIn Contacts to a limited number of members in the United States.
With the new LinkedIn Contacts experience, we’ve introduced features in three areas:
Bring all your contacts to one place
LinkedIn Contacts brings together all your address books, emails, and calendars, and keeps them up to date in one place. From these sources, we’ll automatically pull in the details of your past conversations and meetings, and bring these details directly onto your contact’s profile.
Never miss an opportunity to say hello
Get alerted on job changes and birthdays in your network, a perfect opportunity to stay in touch. Also, you can set reminders and add notes about the important people in your life.
Take it on your mobile device
Stay connected on the go. LinkedIn Contacts is available as a standalone app for iPhone, so you can stay in touch with your contacts wherever you work.
If you’d like to learn more or be one of the first to check out this new experience, visit http://contacts.linkedin.com to join our waitlist.