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Ira Koretsky
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Ira Koretsky

Ira Koretsky

Ira Koretsky is the president of The Chief Storyteller®, a boutique marketing and sales consulting firm. He has delighted audiences around the world helping them achieve better business outcomes and accelerate their revenue with highly effective written, spoken, and social media communications. With over 25 years of experience, he is a sought-after global speaker, columnist, consultant, and executive coach. Twitter @chiefstorytellr

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Elmer Wheeler said, “Your first 10 words are more important than your next 10,000. In fact, if your first 10 words aren't the right words, you won't have a chance to use the next 10,000.”

Wheeler is one of the fathers of sales. Perhaps you know him from the famous phrase, “Sell the sizzle, not the steak,” which he coined in the 1940s?

Starting your presentation is one of the most important parts to a successful speaker and audience experience. The beginning sets the tone. The beginning puts your audience into a frame of mind. And the beginning sets up the expectations for what’s to come.

Your beginning should be well thought-out and rehearsed. It should grab them in the first 10 seconds. A great quote works very well. Everyone loves a great quote as it has a lot of meaning shared in just a few words.

Whether you realize it or not, the quotes you use are a reflection of who you are and how you think. As such, only use quotes that have had a profound impact on your thinking. Now when you share the quote with your audience, share a little story about how you discovered the quote and its impact on your life. Your audience will “feel” the authenticity in your story and better appreciate the quote’s message.

Here are a few sites to find great quotes:

- BrainyQuote
- World of Quotes
- Quoteland


Imagine you are attending an event with a speaker or panel. It was fantastic. The line to talk to the speaker is long and you just don’t have the time to wait.

Here’s a tip that works most of the time.

Email the speaker explaining a) You attended the session and b1) You have a question about the topic he/she did cover or b2) You have a question about a topic he/she said would be covered (this option gets more responses by far).

Keep your request short and to the point. Ask for websites, articles, studies, SlideShare presentations, etc. to help address your question.

Perhaps this is a start of a new relationship...


Have you ever thought that someone else or some other organization has copied your website?  Using your LinkedIn profile picture? Incorporated your amazing graphic into their website?

It happens...

TinEye and Google Images are free sites that scour the Internet in just a few seconds showing you where your image or photo is being used. You can then determine if it is legitimate or if legal steps need to be taken. This is commonly called "Reverse Image Search."

At a minimum, search for uses of your profile pictures and key images/graphics important to your brand identity.

Tuesday, March 17, 2015

Happy St. Patrick's Day


Happy St. Patrick's Day to all my Irish friends around the world...And to everyone, as today you are Irish (smile).

I look forward to St. Paddy's Day as it is always festive. You look for your best green to wear (today I wore my green tie and shamrock lapel pin). And people seem to be friendlier.

It also is a day that starts with an always grand breakfast event hosted by the Northern Ireland Bureau.  Having done some workshop programs in Belfast, Northern Ireland, NI holds a special place in my experiences. 

I included a few pictures from today's breakfast as well as a few from my trip to Belfast.

Norman Houston, Director of the Northern Ireland Bureau, welcomes everyone. Every year the Northern Ireland Bureau sponsors a St. Patrick's Day breakfast. Invest NI and Visit Ireland help celebrate St Patrick's Day in style. I had the honor and pleasure of conducting several workshop sessions in Belfast, Northern Ireland. John from Invest NI was kind enough to invite me a few years back and I've been enjoying it every since. The entire NI team of Norman, Stewart, Lorraine, Tracy, Bronagh, and Christopher deserve a big round of applause. @ni_bureau #StPatricksDay



Dr. Malcolm McKibbin, Head of the Northern Ireland Civil Service shares important information on economic, cultural, tourism, and political activities and issues in Northern Ireland.



This is my third breakfast with the NI Bureau. Here I am with Norman Houston, Director of the Northern Ireland Bureau. (great storyteller by the way)



In front of the big welcome sign...



Here's a little "Throwback Tuesday." I had the honor and pleasure of speaking in Northern Ireland several years ago. Here I am on my first night drinking a fantastic pint of Guinness. My program was with CO3, Chief Officers Third Sector ( Majella, Jackie, Tracey, Rachel, Tony from CO3 and Liz and Nick all made my experience one I will treasure for my lifetime.



Here's another "Throwback Tuesday" picture from my trip to Belfast, Northern Ireland with the team at CO3, Chief Officers Third Sector ( 


For Your Information:  Not sure if you have to be an active user of Microsoft Outlook Social Connector to have seen this...LinkedIn is no longer supporting the connector plugin to Microsoft. The email below is really quite vague.

I thought it was a great tool...

Here's the text of the email:


Hi Ira,

As an active user of LinkedIn for Microsoft Outlook Social Connector, we wanted to make sure we let you know that on March 9, we will no longer support LinkedIn for Microsoft Outlook Social Connector in Outlook 2003, 2007, and 2010.

This means that LinkedIn information about your email contacts will not be visible in those Outlook versions. Our team is working with Microsoft to build even more powerful tools to help you stay connected with your professional world.

Until then you can get similar capabilities with the “LinkedIn for Outlook” app for Outlook 2013 from the Office Store.

Have questions? Visit our Help Center for more information..

Thanks, The LinkedIn Team 


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