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Ira Koretsky
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Ira Koretsky

Ira Koretsky

Ira Koretsky, The Chief Storyteller, has delighted audiences around the world turning communications into tangible, top-line results. From your elevator speech to your presentations, proposals, website, capabilities statement, and everything in between, Ira develops and implements high impact strategic messaging programs. With 27 years of experience, he is a sought-after global speaker, executive coach, consultant, columnist, and trainer. Follow him on Twitter @chiefstorytellr.

Website URL: http://www.TheChiefStoryteller.com E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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Imagine you arrive at a lunchtime networking event. It takes place in a hotel conference room, comfortably sitting 150 people.

As you enter through the main doors, you briefly stop to survey the room. “Where do I sit?” you ask yourself.

If you are like many people, you follow human nature and seek out comfort and safety. This means you seek out people you know—friends, colleagues, perhaps someone you met before. No longer...

To be successful at business networking, you should be stretching your comfort and safety zones.

At your next event, only sit with strangers.

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In today's go-go-go world, people want and demand information to be on point. Once you get the reader's attention, you can offer more details.

We suggest writing all of your emails smart phone-friendly. These types of emails are fewer than 100 words and take 15 to 30 seconds to read.

Need to send a lengthy email? Break it into two parts. The first part should be the short version, summarizing your key points. The second part offers the details and goes below your signature line

One of the most common questions/statements we receive about storytelling is "I just don't know where to begin."

Choosing the right story, turning it into an engaging experience, and practicing to be a great storyteller of course takes time. What really doesn't take much time and very little preparation, is telling a “Today Story.”

It is an experience that happened to you the day of your presentation, before you begin.

Share your experiences:
- Airplane ride
- Conversation you had with someone previously (at the opening event night before is also a good source),
- Taxi cab ride from the airport with the person sitting next you
- Conversation you had with your spouse, child, parent
- "I was just talking to FirstName" about (a participant in the audience)

In three minutes or less, YOU CAN tell a great story. One that is relevant and interesting. And one that sets the stage for a great presentation to come to your audience.

When I showed up to my daughter's after school classroom, I was greeted by her class' election day voting.

For Governor, Jake won by a landslide. Superman barely earned Sheriff. Senators Pook and Eeyore won handily.

For the House, Elsa crushed and Anna sqeaked by Ariel.

I thought it quite clever how the teachers used the children's favorite characters to teach and demonstrate our voting.

What can you do to make learning/training more interesting?

 

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I'm excited to be part of the third Cleantech Open Southeast Regional Summit in the Washington, DC area. If you are at all involved in green, energy, cleantech, etc. I strongly encourage you to attend. CTO is a global organization with partnerships in every sector working with cleantech.  alt

Here's the write-up of my portion, taking place right before the reception and gala dinner, Wednesday 23 October, 4 to 5pm. I'll be the emcee and facilitator of the ~15 companies presenting their elevator pitches. I'll keep it interesting, lively, and provide some constructive suggestions to everyone.

Cleantech Open Semifinalist/Alumni Showcase and Technology Demo – Join Ira Koretsky, the Chief Storyteller®, and Cleantech Open semifinalists and alumni companies as they showcase their technologies. Audience members will cast ballots for the company that will win the “People’s Choice Award” to be announced at the Awards dinner and celebration.

 Here's a partial listing of the many distinguished speakers and panelists:

- Heidi VanGenderen, Director of Public Engagement, U.S. Department of Energy
- Najada Kumbuli, Investment Officer, Calvert Social Investment Foundation, Inc
- Robert Griffin, Director, Renewable Energy Office, U.S. Department of the Navy
- Sara Hanks, Founder & CEO, CrowdCheck
- Honorable William Euille, Mayor, City of Alexandria
- Scott Dockum, , Program Manager, SBIR, U.S. Department of Agriculture
- Dr. Barbara Kenny, Program Director, Division of Industrial Innovation and Partnerships, NSF
- Manny Oliver, Director SBIR Programs, U.S. Department of Energy
- April Richards, Director SBIR Programs, Environmental Protection Agency
- Walter McLeod, Principal, Clean Power Group-Africa
- Stephen Morel, Climate Finance Specialist, Overseas Private Investment Corporation
- Aneri Patel, Energy Access Officer, UN Foundation, and Executive Director, ENVenture
- John Spears, Sustainable Systems International & Clinton Global Initiative Advisor
- Elizabeth Dougherty, Director of Inventor Education, Outreach & Recognition, U.S. Patent & Trademark Office
- Ed Greer, Venture & Business Development, Dow
- Jim Efstathiou Jr., Editor, Energy & Commodities Bloomberg News

 

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