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Ira Koretsky is the president of The Chief Storyteller®, a boutique marketing and sales consulting firm. He has delighted audiences around the world helping them achieve better business outcomes and accelerate their revenue with highly effective written, spoken, and social media communications. With over 25 years of experience, he is a sought-after global speaker, columnist, consultant, and executive coach. Twitter @chiefstorytellr youtube.com/user/IraKoretskySpeaker
Just posted this on Instagram. Thought I would share it. Something I am very passionate about-- the connecting, the bonding, the relationship building humans need and thrive on.
People tend to forget that we all started off as strangers... our spouses, our best friends, our relatives before they became our grandparents, our aunts and uncles, and so forth. Everyone was first a stranger. And only through physical communication was that relationship cemented.
As a communications professional, adjunct professor teaching undergrads about career strategies, and voracious reader, I/we are witnessing a relationship building chasm...
Here's what I posted on Instagram:
I truly believe we need to get back to building relationships in a physical way… in meetings, over food, by telephone, networking, and more. Social media is not a replacement or substitute. It’s just another way. You truly can’t get to know someone until you look them in the eye and judge their spirit. To hear their stories with their body language and tone of voice. Video can do this…text can not.
I'm sure you have heard the phrase "Facts Tell…Stories Sell."
It is something I live everyday, especially when it comes to presentations.
That's why I have teamed up with Colleen Jolly from the 24 Hour Company to offer a hands-on webinar, "How to Tell Stories through Visuals: 3 Steps to Winning Presentations." It is a 90-minute webinar on June 15 at 10:00 PST, 13:00 EST, 18:00 BST, 18:30 IST, 23:00 AEST
I have known Colleen for years. One day over lunch we realized, "Why haven't we done this before?" She is a master at visuals - graphics, images, pictures, charts, graphs - you name it. She has an impressive portfolio you can see here.
Together, we will walk you through, in a hands-on approach with examples, how to develop better visuals complemented with high impact storytelling.
Learn how to sell your story -- with words AND pictures -- in this 90 minute webinar and join from anywhere in the world! Ira Koretsky combines his storytelling expertise with Colleen Jolly's eye-catching visuals to give you a simple, three step process to win your pitches, every time. Practice honing your messages with slides that pop in this interactive session, learning from the best edu-tainers around!
90-minutes, June 15, 10:00 PST, 13:00 EST, 18:00 BST, 18:30 IST, 23:00 AEST
Fee & Registration
$97 USD, registration at 24 Hour Company
I think the problem lies with the timing of the message. Lauren, the protoganist, exits her car and uses her mobile phone around :45 seconds. That's 45 seconds folks... of waiting to get to the point of the commercial. The key message, "Riding is the new driving," appears shorly therefater at the :55 second mark.
In today's whiplash society of ad to ad to email subject line back to banner ad and so forth, 55 seconds may seem like an eternity.
Perhaps Lyft wants us to think of all the seeming visual cacophony as micro messages representing feelings we experience when in rush hour and similar unpleasant driving situations. Then of course, think positively about using Lyft (the fun, light music helps lighten the mood as well).
Now, if Lyft is pursuing a soft approach to branding instead of attracting more customers, this approach may work. Or perhaps, Lyft is relying on social media to drive interest and therefore visitors to its various social media platforms such as YouTube where the advertisement just went live. Since its launch on April 25, the ad has garnered about 116,500 views.
Negative words, whether used on purpose or by accident, can have a big impact on your audience. Potentially, an impact you did not want or plan for.
Imagine you are work. Think about when you hear someone say something negative about a co-worker? Or when someone says something critical about a work product such as a report? How does the negativity color your world about the person and the organization? Do you ignore it? Distance yourself from the person? Or even, offer excuses for him/her?
Whatever you say or write, we believe at The Chief Storyteller that whenever possible, be positive. In many cases, you can indeed turn negative words and phrases into positive ones, while still getting your point across.
Often people write sentences such as, “Bill, this is a great idea, but I don’t like xyz.” As such, everything after the “but” is negative…everything. Instead, make it positive with “Bill, this is a great idea. Let’s talk more about xyz to better understand your ideas.”
Examples of negative words include:
- Even though
- Let me be honest
- This is simple to do
Here are some suggestions to improve your interactions and relationships when it comes to using words:
- Eliminate “but.” Replace it with “and” or a “.” (period)
- Think about the negative aspect of what you are intending to say. Does it really have to be said? If you must communicate a negative idea, re-phrase it to make it more positive.
- Do not write/email while angry or upset. Wait at least 10 minutes.
- Read what you wrote aloud (not in your head). It helps you to “feel” the emotional level of the words.
I'm honored to be delivering the opening keynote for the 15th Annual Departement of Energy (DOE) Small Business Forum & Expo in Atlanta May 23 to 25.
My topic is "Awaken the Storytelling Giant in You."
Description: What if the right story inspired your company's targeted program, site office, or laboratory to add your company to their team? What if the right story persuaded the small business program manager to invite you to hear your ideas and company's capabilities? What if the right story prompted the small business program manager or contracting officer to recommend your company? What difference could that right story mean to your company? Join Ira for a lively and insightful keynote on how to turn your experiences into powerful stories that engage and inspire stakeholders throughout the DOE Community.
I will also deliver a complementary workshop that will be a hands-on program later in the day.
*** If you are attending, please send me a note and let's coordinate schedules.
Here's more information on the event:
The Department of Energy (DOE), Office of Small & Disadvantaged Business Utilization (OSDBU), is proud to present the 15th Annual DOE Small Business Forum & Expo at the Atlanta Marriott Marquis in Atlanta, GA, May 23 - 25, 2016.
Dr. Ernest Moniz, United States Secretary of Energy, will welcome everyone Tuesday morning. Throughout the event, there will be plenaries, educational workshops, a large Exhibit Hall, as well as business matchmaking sessions. Over 800 attendees will represent all levels of Federal, state, and local government agencies, the small business community, large/prime contractors, and many more!
The OSDBU goal is to provide maximum practicable opportunities in the Departments' acquisitions to all small business concerns. The OSDBU created this 2 1/2 day event to connect small businesses with various DOE offices and programs to enhance DOE's overall mission of ensuring America's security and prosperity by:
- Strengthening and sustaining America's Energy Independence
- Introducing new innovations in areas of Science and Engineering
- Enhancing nuclear security through defense, nonproliferation, and environmental efforts
DOE2016 will provide small businesses with the information needed to help you navigate through the largest civilian agency within the Federal government. General sessions and breakouts will include subjects, such as:
- Finding and Winning Simplified Acquisitions, Part 1 & 2 (from my friend and colleague, Guy Timberlake of the American Small Business Coalition)
- DOE Headquarters Panel
- DOE National Laboratories and Site Office
- DOE IT Opportunities
- DOE's Supply Chain Management
- National Nuclear Security Administration (East Coast Locations)
- Executive Storytelling: How Leaders Use Stories to Engage, Persuade and Inspire (my breakout session)