Article Summary: Your clients always tell you what’s important to them. Sometimes they tell you specifically with words and body language. Sometimes they tell you by changes in patterns, human…
Ira KoretskyJuly 10, 2010
I'm sure many of you are following closely the presidential race. I am particularly interested in how the candidates communicate with words, body language, messaging, and of course stories. The…
Ira KoretskyOctober 27, 2008
Last week, I posted a blog, "I am Honored to be a Washington Business Journal Guest Columnist for 2008." A week later, my first article about the power of story,…
Ira KoretskyJanuary 19, 2008
Strengthen your communication and eliminate the Big - Bad - "But." You know how much I dislike the word "but." I've gotten into arguments with professors and lexicologists alike, who…
Ira KoretskyJanuary 16, 2006
I came across an interesting article from Business 2.0 Magazine (update: magazine no longer exists) today. IBM is following a story-driven approach in its new advertising -- use a metaphor.…
Ira KoretskyOctober 26, 2005
How do you ensure that you stand out from the competition? Simplify your words, concepts, phrases, diagrams, everything! Americans especially, have such short attention spans--verrryyy short. We are bombarded with…
Ira KoretskyOctober 5, 2005
I went shopping today and visited an Under Armour (UA) store. On the store wall, was a gigantic placard with the UA brand mission (see below). I thought it was…
Ira KoretskySeptember 5, 2005
I had a lot of fun last night with my competitive intelligence and business intelligence buddies from the Society of Competitive Intelligence Professionals (event announcement). You can read my article,…
Ira KoretskyMay 20, 2005
Come join me and my fellow Competitive Intelligence (CI) friends for an educational and fun program on the elevator pitch, your answer to "What do you do?" It doesn't matter…
Ira KoretskyApril 20, 2005