If you unfamiliar with Tripp and Tyler, they "are a sketch comedy duo most known for their hilarious and viral YouTube video" commercials (website link). Leadercast, a business leadership event…
A November 2013 eMarketer survey of companies with 100+ employees estimates, that 88% of U.S. marketers will use social media for marketing purposes in 2014. This number has been steadily…
Backstory: I had the honor and pleasure of doing a Storytelling for Sales keynote program for the National Wood Pallet and Container Association annual conference (NWPCA). I have known Brent,…
For the past three years (2011, 2012, 2013), I shared our Top 50 Communication Mantras for The Chief Storyteller®. If you are like me, in December and January, I reflect…
BETTER BRANDING = MORE FOLLOWERS I celebrated a personal milestone this week when I reached the 3,000 followers mark on Twitter. Later that day, a friend and I were having…
For the past two years (2011 and 2012), I shared my top 50 business storytelling and communication mantras. As I plan for 2013, I always look to my list to…
Every brand has a story to tell. The goal of the story is to drive deeper engagement with your customers. How well the story is told can often make the difference between…
Last week, I had the pleasure of working with the American Bar Association (ABA) again here in the Washington, DC area. The ABA was sponsoring a career program at the…