Branding Archives - Page 2 of 5 - The Chief Storyteller

executives in a variety of scenarios - talking, collaborating, discussing, writing, on the telephone, all sharing business information, underscoring importance of elevator pitch

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Why “What do you do?” is So Important

With one of our newer clients, I was talking about the importance of a compelling and inspiring elevator speech or elevator pitch. Brian is the SVP of sales and his…

Ira KoretskyJuly 17, 2018

congrats winning lottery ticket - ira koretsky with young woman at bagels n grinds demonstrating outstanding customer service and friendly attitude

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Give Them a Winning Lottery Ticket – Story of Customer Service

Just the other day I went to Bagels n' Grinds for a breakfast meeting to catch up with one of my clients. After ordering my bagel and egg sandwich, the…

Ira KoretskyJuly 2, 2018

colorfully drawn image of a crown with adjacent text of content is king

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Content is King in Social Media

All too often I hear my customers say, "I need to tweet more," or "I don't use Facebook enough," or "How do I get the most out of LinkedIn?" In…

Ira KoretskyMay 2, 2018

avengers infinity war movie poster from marvel

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Avengers Infinity War – Opening Day with Over-the-Top Action and Masterful Storytelling

It seems like just yesterday, I was at the Black Panther opening. And just like with Black Panther, I woke up excited to watch Avengers: Infinity War. I purchased my…

Ira KoretskyApril 27, 2018

flowers, white small pedals with yellow center, largest flower has glasses, to show chief happiness officer

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Why Every Organization Needs a Chief Happiness Officer

I stumbled upon a tweet by the Mother Nature Network on laughter. It contained a link to an article on the results of a study by Sophie Scott, a neuroscientist…

Duane BaileyFebruary 27, 2018

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Black Panther – Opening Day – Action Packed, Masterful Storytelling

I woke up very excited. I purchased my ticket weeks in advance. Today, opening day, I was going to see Black Panther. It was a blend of fun action, solid character…

Ira KoretskyFebruary 16, 2018

football stadium packed full of fans for super bowl 2018 / lii / 52

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Best Commercials & Why – Super Bowl 2018

Compared against previous years, how did the Super Bowl 2018 commercials fare to you? More memorable? More funny? More emotional? Certainly, more expensive. Charlotte Caroll in a recent Sports Illustrated's…

Ira KoretskyFebruary 5, 2018

night time city photograph with slow motion car lights of white, yellow and red streaking colors with overlay text 50 business storytelling mantras to live by 2018

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50 Communication Mantras to Live By 2018

Since first posting our list of the Top 50 Communication Mantras in 2011, the list has stayed relatively the same. With the various issues buzzing around all of us related…

Ira KoretskyJanuary 10, 2018

conference floor with people talking to company representatives inside a large conference booth

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How to Achieve Business Outcomes with Your Event Marketing Program

If your event managers are spending the bulk of their time on event logistics – shipping, delivery, set-up, staffing and tear-down of your exhibit booth and promoting it on social…

Duane BaileyOctober 10, 2017

1948 stamp of Will Rogers and his famous quote, I never met a man I didn't like - three rows of stamps filling in entire image

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If You are Selling, are You Showing or Telling?

Here's a great quote from American humorist (along with the one on the stamp), Will Rogers, “People’s minds are changed through observation and not through argument.” If you’re selling (and,…

Dave MichaelsAugust 8, 2017

Branding

Why “What do you do?” is So Important

Give Them a Winning Lottery Ticket – Story of Customer Service

Avengers Infinity War – Opening Day with Over-the-Top Action and Masterful Storytelling

Why Every Organization Needs a Chief Happiness Officer

Black Panther – Opening Day – Action Packed, Masterful Storytelling

Best Commercials & Why – Super Bowl 2018

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