Article Summary: In the corporate world, a unified message is critical to your career success. Imagine you meet Jana, a hiring executive, at an event. Based on your brief encounter,…
Ira KoretskyApril 9, 2011
Article Summary: When it comes to resumes, people either love them or hate them, depending on where they sit. Hiring teams love to sort them quickly into “yes,” “maybe,” and…
Ira KoretskyJanuary 29, 2011
We have various guides and templates in the office. Guides for writing blogs, articles, and tip guides. We have a brand guide for color, font, format, and logo use. What…
Ira KoretskyJanuary 12, 2011
Article Summary: LinkedIn for Job Hunters outlines three very important suggestions for creating a must-read profile. LinkedIn® is an integral part of your job search. LinkedIn® complements and extends your…
Ira KoretskyDecember 18, 2010
With multiple email accounts, I receive a large number of email solicitations. I typically begin each day scanning through the subject lines to determine what are the most relevant to…
Duane BaileyNovember 10, 2010
Article Summary: When you scan a resume, where do you typically start reading? Generally, it is the “Summary” section. It is the executive summary of your entire employment history boiled…
Ira KoretskyOctober 16, 2010
Article Summary: In June, I had the privilege of addressing participants at the Association of Chief Executives of Voluntary Organisations (ACEVO) conference (see Charities Must Also Have Great Messages). This…
Ira KoretskySeptember 18, 2010
Article Summary: Susan arrives at the office early. She opens her email and finds 36 new email messages. She looks at her watch and realizes she has just five minutes…
Ira KoretskyJune 19, 2010
Article Summary: With the constant daily bombardment of advertising messages, your words have to grab your reader’s attention and get him or her to act. With email, words are everything.…
Ira KoretskyJune 12, 2010