Storytelling for Sales

POWERFUL STORIES TO CLOSE MORE DEALS, FASTER

Whatever your situation, you must be able to know how to persuade, educate, and inspire at the right times to the right audiences. To be the very best sales professional you can be, you must also be the very best sales communicator. Ira Koretsky, CEO of The Chief Storyteller®, helps you become that “best sales communicator.”

In Sales ^{STORY ™}  (Sales to the Power of Story™) You will learn how to use and apply The Great Stories Framework™ for Sales and The Great Stories Framework™ for Customer Success Stories, in conjunction with your customized Sales Story Playbook. He shows you how to engage prospects and customers with powerful stories that close more deals, faster with real-world scenarios you help define. Everything is designed to be practical and applicable to your organization’s mission, services, and products.

Ira Koretsky, The Chief Storyteller®, collaborates with your sales leadership and learning teams to customize the best content for your Sales to the Power of Story™ program.

Ira has been coaching, mentoring, training, teaching, and offering consulting services to accelerate your storytelling for sales success since 2002. In more than a dozen countries (success stories, testimonials, customers). In more than 105 cities. With more than 641 customers. Also, he is an adjunct professor, teaching public speaking, communication, data with storytelling, and storytelling at the University of Maryland’s Robert H. Smith School of Business.

Ira knows how to make your learning environment fun, safe, and experiential. He performed improvisational comedy for more than 10 years with ComedySportz and delivered more than 550 keynotes and workshops internationally.

HOW THIS PAGE IS ORGANIZED

Below, please find five sections:

1. Solve Your Biggest Sales Challenges
2. Sales to the Power of Story™ Overview
3. Training
4. Coaching
5. Benefits of Working with Us

Narratives that cause us to pay attention and also involve us emotionally are the stories that move us to action – Professor Paul Zak, Neuroeconomist, University of Pennsylvania

Great sales stories invite us in. Great stories connect us with shared experiences. And a great sales storyteller, transforms these shared experiences into ideas and the ideas into action. Your Sales^STORY™ (Sales to the Power of Story™) program is based on real-world scenarios you help define. Everything is designed to be practical and applicable.

EXPERIENTIAL, HANDS-ON STORYTELLING PROGRAM

The Chief Storyteller®  delivers a customized, experiential program. With collaborative planning meetings and pre-interviews with participants, we will meet your organization’s goals and participant’s needs, while being sensitive to your brand culture and brand voice.

We blend on-site and virtual training, webinars, in-person coaching, and video coaching.

LEARNING & DEVELOPMENT MATERIALS

Training materials include:

• Presentation. PDF of all presentations
• Framework. The Great Storytelling Framework for Sales™ and The Great Storytelling Framework for Customer Success Stories™
• Tip Guides.  Examples include a) 10 Tips on How to Write Inspiring, Message-Driven Stories and b) Grab their Attention: More than 150 Suggestions for Opening and Closing Your Presentation
• Articles.  Examples include  a) Great Leaders are Great Storytellers and b) Great Sales Professionals Know How to Put their Words to Work
• Tools & Worksheets.  Examples include a) 8 Must-Have Stories and b) The Great Stories Evaluation Form
• Smart Exercises.  Suggested written, verbal, and video exercises to do individually and in groups
• Homework Assignments.  Recommended videos to watch, articles to read, and Smart Exercises to practice individually and in small groups

STORYTELLING FOR SALES PROGRAM DURATION

Typical programs are 3, 6, and 12 months in duration.

During each month, Ira trains your team based on real-world scenarios and coaches the leaders. Ira then assigns homework, both for individuals and small groups. Learning & Development materials complement the training and coaching.

Your program blends Training (on-site and virtual) and Coaching (on-site and virtual). Following the planned engagement (3, 6, or 12 months), customers often retain Ira on a monthly basis for sales coaching.

YOUR SALES PLAYBOOK – ACTIONABLE STORIES FOR EVERY SITUATION

Your customized Storytelling for Sales program teaches you how to craft values-based stories that connect and inspire action, for every situation. Your program is based on our Great Stories Framework^™, taught around the world.

Using the framework, your sales team develops stories for customer segments, handling objections, opening doors, case studies/use cases, and accelerating the close. Stories are personalized and customized in your sales playbook. Your storytelling playbook can be standardized or blend organizational and individual stories.

Ira works with each participant to identify, develop, practice, and revise his/her stories for impact and long-term effectiveness. In a safe learning environment, your participants learn what stories work best for her/him on her/his experiences, personality, and leadership style.

You will learn how to use and apply The Great Stories Framework^™ — Success Stories, to develop your powerful workplace stories to use in:

For more than 50 years, research shows sharing stories and experiences have a greater impact on audiences than simply presenting facts and figures. Stories make you more interesting. Stories make you more memorable. Stories make you more persuasive. Stories close more deals, faster.

Build Your Capacity for Storytelling

Specifically: