Whatever your situation, you must be able to know how to persuade, educate, and inspire at the right times to the right audiences. To be the very best sales professional you can be, you must also be the very best sales communicator. Ira Koretsky, The Chief Storyteller ®, your Storytelling for Sales coach and trainer, helps you become that “best sales communicator.”

He shows you how to engage prospects and customers with powerful stories that close more deals, faster.

The Chief Storyteller ® collaborates with your sales leadership to customize the best content for your Storytelling for Sales program. Programs are 3, 6, and 12-months in duration. Programs are a blend of on-site training, webinars, in-person coaching, and video coaching.

Everything is designed to be practical and applicable to your organization’s mission, services, and products.

Read more below for program specifics.

If you are seeking a keynote speaker or a one-time workshop, visit Speaking. If you are seeking a storytelling coach, please visit Coaching.

Effective Stories Are Key to Your Sales Success

The human brain is wired for stories (Cognitive Psychology, Robert J. Sternberg, Karin Sternberg). Research study after research study, demonstrate stories have a greater impact on us humans, than facts and figures (Harvard Business Review, The Storytelling Animal). Storytelling for Sales ensures that your:

  • Stories make your ideas more interesting
  • Stories make your data come alive
  • Stories make your presentations (more) fun
  • Stories enable you to connect to prospects and customers faster
  • Stories inspire prospects to action
  • Stories accelerate sales
  • Stories make data more persuasive
  • Stories have a lasting impact


Ira helps you solve a variety of sales and communication challenges with the Storytelling for Sales coaching, workshops, and training. The main challenges Ira sees include:

Be Interesting to Audiences
Do your main message and supporting messages resonate with your prospects and customers?
Be Understandable to Audiences
Can your audiences pass the “Grandma Test” and understand your products and services quickly?
Improve Decision-Making Can decisions be made quickly and accurately based on your data, findings, and recommendations?
Open Doors to Decision-Makers Do your stories/presentations/research open doors to decision-makers?
Tell the Right Stories
Are you testing different stories to communicate your messages?
Close More Deals, Faster Are you using stories effectively to close deals (e.g., success stories, use cases, case studies, and personal stories)?

Narratives that cause us to pay attention and also involve us emotionally are the stories that move us to action – Professor Paul Zak, Neuroeconomist, University of Pennsylvania

Program Overview

Great stories invite us in. Great stories connect us with shared experiences. And a great storyteller, transforms these shared experiences into ideas and the ideas into action. Your Storytelling for Sales program is based on real-world scenarios you help define. Everything is designed to be practical and applicable.

We blend on-site training, webinars, in-person coaching, and video coaching. Programs are 3, 6, and 12 months in duration. Together, we will develop a customized program to meet your organization’s goals and participant’s needs.

Storytelling for Sales – Program Details

Below you will find five topic areas detailing The Chief Storyteller ®‘s program.

1 Stories for Every Situation

Storytelling for Sales shows you exactly how to identify, develop, and tell personal stories and success stories with clear business messages for every selling situation.

With our relentless pursuit of helping you be your own Sales Chief Storyteller ®, Ira provides practical and actionable advice to develop a Storytelling for Sales Playbook for your entire team. The playbook is filled with powerful example stories to address objections, show relevance with similar situations, and demonstrate success your prospects and customers can experience with your products and services.

2 Storytelling for Sales Program Benefits

Specifically, your sales team will:

  • Close more deals faster with more effective communication
  • Accelerate buy-in and shift mindsets with tailored success stories
  • Think on their feet faster to handle objections with relevant stories
  • Reshape personal experiences into powerful, high-impact business stories
  • Improve confidence in public speaking

3 Develop a Sales Playbook Filled with Actionable Stories

Great stories invite us in. Great stories connect us with shared experiences. And a great sales storyteller, transforms these shared experiences into ideas and the ideas into action.

Your customized Storytelling for Sales program teaches you how to you craft values-based stories that connect and inspire action. Your program is based on our Storytelling for Sales Framework TM, taught around the world.

Your sales team will develop stories for customer segments, handling objections, opening doors, case studies/use cases, and accelerating the close. Stories are personalized and customized in your storytelling playbook. Your storytelling playbook can be standardized or blend organizational and individual stories.

cover of workbook for storytelling for sales training, beautiful water and mountain scene with gloved hand holding compass

Sample Storytelling for Sales workbook

storytelling for sales exercise, practicing stories, sales team standing and sharing stories with partner

Storytelling for Sales exercise

storytelling for sales exercise, writing a story following the storytelling framework

Developing their Sales Stories

4 Customized to Your Goals

The Chief Storyteller ® collaborates with your sales leadership to customize the best content for your Storytelling for Sales program. Storytelling for Sales programs are 3, 6, and 12-months in duration.

Programs start with group training, from one to three days. Then, we customize future storytelling and public speaking modules, which include on-site training, webinars for small teams and the entire group, and personalized one-on-one coaching both in person and via Zoom video.

Based on the coaching sessions with Ira and feedback from your participants and your leadership team, Ira recommends tweaks and changes to maximize learning and impact. Your Storytelling for Sales program includes workbooks, access to a library of more than 100 Smart Exercises TM, tip guides, tools, examples, videos, articles, and worksheets.

More than 30 Storytelling for Sales modules are available to your team. The modules cover business storytelling, A to Z, and related public speaking topics. Example modules:

  • Story Mapping
  • Character dialogue
  • Customer personas
  • Role-Playing with Stories
  • Handling Objections with Stories
  • the Great Stories Framework TM
  • Better Tomorrow Message TM
  • Repetition figures of speech
  • Attention-getting opening

5 Experiential and Hands-On

Your Storytelling for Sales program offers a high impact experience. It provides a practical and powerful set of training materials and easy-to-use tools to help your team accelerate sales and close more deals.

Having performed improvisational comedy for more than 10 years and delivered more than 500 keynotes and workshops internationally, Ira knows how to make the learning environment fun, safe, and experiential. Highlights of your program include:

  • Easy-to-use five-step, Storytelling for Sales Framework TM, which includes the 6 C’s of Storytelling
  • Proven method for uncovering experiences perfect for every sales situation and objection
  • 3 main types of stories: Today Story, Purpose Story, and Signature Story
  • Helpful tools such as the Story Library, Analysis of Audience, and Story Evaluation
  • Set of modules on story elements that make good stories, great stories (e.g., anaphora, epizeuxis, and onomatopoeia)
  • Variety of Smart Exercises TM you can practice to build your skills. Practice individually and with colleagues

A Different Kind of Sales Coach

As part of your Storytelling for Sales program, you select the coaching participants. Ira develops a coaching program to complement and extend the concepts and ideas shared in the training and consulting services, as described above. Ira offers coaching in a safe learning and feedback environment. He approaches sales coaching differently.

Sometimes he is your coach… offering advice and making suggestions.

Sometimes he is your consultant… providing specific how-to’s on addressing sales situations, practicing, and developing narratives, stories, and visuals.

Sometimes he is your “professional trainer…” suggesting exercises and activities to help you build, hone, and maintain your storytelling skills.

For every situation, Ira will advise and equip you with the skills and tools to be successful, in your own authentic way. As your Storytelling for Sales coach, Ira provides BOTH advice (strategy) and hands-on (tactics) help in several skill- and confidence-building categories.

Ira blends the best of his experiences and expertise from being a consultant, professional speaker, trainer, and adjunct professor. Ira is an adjunct professor at the University of Maryland’s Robert H. Smith School of Business, where he earned his MBA. He teaches public speaking, communication, and business storytelling to about 70 honors students. The student final is a five minute, TED-Style Talk.

Accelerating Success For 17+ Years

Ira has been coaching, mentoring, training, teaching, and offering consulting services to accelerate your storytelling success since 2002. In more than a dozen countries (success stories, testimonials, customers). In more than 35 cities. With more than 578 customers. Also, he is an adjunct professor, teaching public speaking, communication, and storytelling at the University of Maryland’s Robert H. Smith School of Business.

years in business
happy customers
people inspired
years as adjunct professor
countries with customers
speaking programs delivered

Photography Source:  © Copyright 2020, The Chief Storyteller ®, LLC. All Rights Reserved.
#storytellingforsales #salesstorytelling #bettertomorrowmessage #chiefstoryteller