Skip to main content


Ira Koretsky, The Chief Storyteller®, has been public speaking since he was born, since that first minute he greeted the world. He has been in the world of business storytelling since high school, some 35 years ago. His high school debate coach, Mr. Height, helped his teammates and him understand the power of effective stories and understand the power of effective delivery–they went hand-in-hand.

Some 30 years later, NOTHING has fundamentally changed.
To be successful, we will always need effective communication…between people.
Stories accelerate your success.

Ira has been coaching, training, and consulting to accelerate your success since 2002. And, in more than a dozen countries (testimonials, customers, success stories). Also, he is an adjunct professor, teaching public speaking, data storytelling, and storytelling at the University of Maryland’s Robert H. Smith School of Business.

years in business
happy customers
people inspired
years as adjunct professor
countries with customers
speaking programs delivered

Since 2002, Ira has built The Chief Storyteller ® into one of the most recognized names in storytelling around the world. He has developed a variety of tools, templates, and proven frameworks to help you consistently Deliver THE Expected Experience ™.

The services below blend training and coaching. We also provide hands-on and strategic services for marketing, communication, and storytelling (click here).

Below, select the service area related to your goals. You’ll find detailed information on program descriptions, coaching, our experiential training approach, benefits, example tools and worksheets, learning modules, and more.

Leaders to the Power of Story

Data to the Power of Story

Sales to the Power of Story

Awaken the Storytelling Giant in You and Your Teams

In all organizations, at all levels, we face universal workplace challenges:  How to inspire your teams, how to secure budget approval, how to take leadership to the next level, how to persuade and influence. The right stories–personal, authentic, inspiring–can turn these challenges into opportunities. In your program, Ira Koretsky shows you how to turn your personal experiences into powerful stories that engage and inspire your stakeholders to action.

Apply frameworks to develop high-impact, values-based stories for leaders, for data, and for organizations (e.g., The Great Stories Framework™, The Great Stories Framework™ for Data, The Great Presentations Framework™, and The Great Stories Framework™ for Customer Success) for any and every situation. Stories to use in development/sales, recruiting, retention, customer service, conferences, internal communications, all-hands meetings, town hall meetings, you name it. In your own authentic way. Results come to both your top and bottom lines.

Your program is based on real-world scenarios you help define. Everything is designed to be practical and applicable to your organization’s mission, services, and products.

Programs blend on-site workshops, webinars, and coaching. Programs are 3, 6, and 12 months in duration.

For the first time in our 22-year history, we have one easily understood and unifying message.

Allan KullenCEO, Americans All®

Never before in our six years of being in business has the entire management team agreed to a new business story. The Chief Storyteller®’s approach helped solidify our direction, identify our story in our customer’s eyes, differentiators, and most importantly, the value that customers appreciated and desired. Their approach was the lynch pin in our winning a $94 million dollar multi-year contract.

John ScarcellaExecutive Vice President, IT Professional Services Firm

We had this excellent program inside our agency that was designed to improve the health of communities/cities across the United States. After conducting telephone calls and visiting cities, we came to realize that neither our organization story or messages were compelling. The Chief Storyteller partnered with our team to help us develop a unified set of communication materials that would inspire both the community leaders and leaders within our agency. Within just six months, we had everything we needed! And within a year, we were able to secure additional funding to help even more communities.

Lewis B.United States Federal Government

We knew after the first week that this would be the best investment we ever made. We have been in business 10 years and The Chief Storyteller® did more in terms of sales and marketing than any previous firm. Ira listened and tailored his Power Story Process to our business and our personality. Our new proposal design, sales process, and updated web site content are winning more business. Ira has shown us the tremendous value in telling OUR story.

Lisa LoperCOO, Database Specialists

They quadrupled our revenue in just 6 months.

Michael WhitecarCEO, The Chief Information Group

Ira is the best messaging guy on the planet. Period. His company, The Chief Storyteller®, has helped me with three different startup company ideas. In just a few hours, he makes an impact. It’s what his company does over the long term that makes the real difference. They help with messaging of your company, products and services across all potential touch points for clients and prospects. I strongly encourage you to see how they can make a difference for you.

Daniel OdioChief Operating Officer, PointAbout

Ira’s process for telling vibrant stories is a revolution in business communication. My passion is helping leaders explore possible futures, and Ira has given me the tools to make sure my stories really stick with people. It’s inspiring to work with a master of his craft. He is helping me become my own "Chief Storyteller®."

Eric GarlandAuthor of Future, Inc.: How Businesses Can Anticipate and Profit from What’s Next and Keynote Speaker, Competitive Futures | Published by Amacom

You are a genius. With over 200,000 employees worldwide, networking seemed nearly impossible. With your insights and suggestions, I identified the right people to build relationships with. Then, I spent time talking and meeting with colleagues inside and outside both my department and FedEx. Your advice in developing a specific plan to accomplish my goals made this process easier, manageable, and enjoyable. I cannot thank you enough!

Rajneesh JhaFedEx

Learning and applying The Chief Storyteller® techniques greatly improved our message content and our visual design. The key messaging exercises and charting ideas were easy to follow and implement. Our new presentation enabled us to reach partners faster and demonstrated greater credibility. We are using our new skills with every presentation.

David GilbertOffice of The President, Director of Life Sciences Project, University of California at Berkeley

The Chief Storyteller® is a valued communications partner. They guided us through a detailed storyboarding process to hone our messages, and then crafted powerful visual graphics to elegantly communicate those ideas. The final product was a branded presentation that really spoke our mission and values. We were very impressed.

Victoria Hale, Ph.D.CEO, Institute for One World Health

Ira truly knows how to bring the best in people and organizations. He asked probing questions that got us thinking about our target audience, message and value proposition, and how to position ourselves to attract the right clients and partners for us. He’s fun to work with and is always thinking about ways to help us. We’ve recommended him to our clients and continue to seek out his help year after year. He’s the best!

Lisa ClaydonCEO, CK Marketing Solutions

Ira helped bring out the very best in us. We learned insightful and invaluable approaches to presenting centered around delivering a compelling and sales-focused message. He helped us hone our story and graphics along with creating a powerful sales script. He molded his process to our individual and corporate requirements, ensuring that we had the utmost confidence in ourselves and our presentation. The Chief Storyteller® Program helped us form new partnerships and open new doors.

Hope K.President, New Media Communications Firm

The Chief Storyteller®‘s ability to make creative leaps is one of the reasons we have been able to articulate our ‘story’ to lots of new clients. They helped us develop a process, a framework for those discussions that help us explain the benefits of our business to new clients — they helped us tell our story.

Tom PencekCEO, Service for Profit

Photography Sources:
– Header:  © Copyright, The Chief Storyteller®, LLC. All Rights Reserved.
– Storytelling for Leaders:  © Copyright, The Chief Storyteller®, LLC. All Rights Reserved.
– Data Storytelling:  iStock
– Storytelling for Sales:  © Copyright, The Chief Storyteller®, LLC. All Rights Reserved.

#chiefstoryteller #datastorytelling #storytellingforleaders #storytellingforsales #bettertomorrowmessage