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Ira Koretsky

CEO | Founder | Army Veteran


Ira Koretsky, CEO of The Chief Storyteller®, US Army veteran, and professor, combines his business acumen, public speaking experience, training skills, improvisational comedy background, and storytelling techniques to ensure your data storytelling workshop is educational, engaging, and actionable.

Ira’s specialties are simplifying the complex, communicating effectively when the stakes are high, and developing high impact business stories.

Every data storytelling workshop and keynote is customized to your learning objectives and organizational culture (visit Meeting Planners to learn more about Ira’s style and approach). Your data storytelling workshop is actionable with specific takeaways and Smart Exercises TM matched to your learning objectives. And your training offers a safe and fun learning experience.

Paint by Numbers:  Data Storytelling Workshop to Turn Your Data Insights into Action

In every workplace, we face universal challenges:  How to inspire our stakeholders, secure budget approval, and win over colleagues. The right stories turn these challenges into opportunities. Ira Koretsky, The Chief Storyteller ®, shows you how to turn your ideas, data, research, and findings into powerful messages with engaging visuals.

Research continues to show stories and experiences have a greater impact on decision makers than facts and figures. Stories make data come alive. Stories make your ideas more interesting. Stories make your research more persuasive.

In this data storytelling workshop, learn an easy-to-use Great Stories Framework TM taught around the world. Create your own memorable “data journeys” to engage and inspire stakeholders to action.

In the Chief Storyteller ®’s learning laboratory, you’ll have an opportunity to work on your own presentations. You’ll learn three key techniques:

  1. How to develop a compelling main message
  2. How to select the best visual
  3. How to deliver a story (or stories) through the eyes of your stakeholders that inspire action

Take your training to the next level with hands-on coaching and communication services (e.g., strategic communication, marketing, organizational storytelling, sales support, and more…).


  • Come away with concrete techniques to develop high-impact data storytelling presentations
  • Learn how to develop presentations that flow easily and naturally
  • Become more confident in delivering your messages to any audience
  • Apply the foundations of great storytelling techniques
  • Think differently about your data, research, and findings and learn how to best present them visually


  • In-class workbook with templates and worksheets
  • Presentation with examples, video clips, how-to’s, references
  • PDF with additional examples, tools, references, and articles


  • Workshop: 60 minutes to 3 days


  • Before/After.  Ira Koretsky will work with selected participants, one-on-one, in advance of your data storytelling workshop. Together, they will develop an “After” presentation. During your workshop, Ira will review the “After” presentation to your audience, showing them, step-by-step, how he applied the data storytelling workshop techniques and how he used the tools to develop a powerful and persuasive, data storytelling workshop presentation.
  • Hands-on Coaching.  Ira will work one-on-one or in teams, providing specific coaching and hands-on consulting support after your workshop to reinforce the learning and help to accelerate your team’s communication effectiveness.


One of the most important aspects to the success of the program were the pre-interviews. Ira spent time with each participant getting to know them and getting to know their important issues. When it came time for Ira to conduct the training, his research was appreciated by everyone in the room. His examples, stories, and exercises were are all customized to my team’s needs and what I wanted the learning opportunities to be. Over the past few months, I have seen positive changes in our team effectiveness due to his training program and my executive team’s reinforcement of the key takeaways.

Employee (name withheld)United States Federal Government

I was so appreciative of the effort you made to do your homework. Our business isn’t easy for an outsider to understand. Your pre-interviews and homework really made a difference. The presentation was relevant and interesting. Most importantly, I came away with specific suggestions that I could incorporate immediately – without having to buy into a brand new way of going about my day.

Nicole HalloranBusiness Development Manager, Appleton Coated

I was in Ira’s session at VETS2015 and could not leave the room! Everyone hung on to every word. I said to myself, “I need to get Ira to speak at my other conferences!” We did. Ira was fantastic, again! Attendees hung on every word (again). He delivered his messages on better communications and storytelling while challenging them in a good way. Ira ended his keynote with his “Treat Everyone Like A CEO” exercise — a BIG hit. To see 950 people laughing, smiling, and communicating created a very positive atmosphere and set the tone for the rest of the conference. Ira hit “a home run.”

Earl MorganDepartment of Energy, Conference Manager

Ira Koretsky made me look good. I recommended him as a personal development speaker at our annual meeting in Denver. As one of ten concurrent sessions, this type of program generally pulls about 100 participants, tops. More than 400 people showed up for Ira’s session and stayed. The real estate industry relies on strong personal relationships and trust. Increasingly, demands make it easy to lose sight of this. Several industry legends told me that Ira’s program was something of an intervention, putting them back on the game where it belonged—with people. Thanks, Ira!

Ann OliveriSenior Vice President, Strategic Development, The Urban Land Institute

Ira did a phenomenal job for us as speaker and moderator at our Innovation Conference in Berlin in 2007. Ira truly understand the value of storytelling in communicating value to the marketplace and evangelizing new ideas internally.

Andres JordanVP, North America, Deutsche Telekom, Berlin, Germany

Ira has spoken at several ASAE & The Center’s Great Ideas Conferences and he always receives very positive feedback from attendees. His speaking style is very engaging in that he provides a good mix of audience interaction and formal presentation. Anyone who attends his sessions will walk away with new ideas on how to approach relationship building, networking, business storytelling and much more. I would highly recommend him to speak at other conferences and events!

Megan DenhardtSenior Manager, Learning, ASAE & The Center

Ira has a unique and captivating way of looking at how organizations communicate–what they are doing today and what they should be doing. He engaged our participants with relevant ideas and made very practical suggestions that we could all use the next day.

Pete K.United States Federal Government

We had this excellent program inside our agency that was designed to improve the health of communities/cities across the United States. After conducting telephone calls and visiting cities, we came to realize that neither our organization story or messages were compelling. The Chief Storyteller partnered with our team to help us develop a unified set of communication materials that would inspire both the community leaders and leaders within our agency. Within just six months, we had everything we needed! And within a year, we were able to secure additional funding to help even more communities.

Lewis B.United States Federal Government

When I was the executive director at IWPA, Ira rocked the house at our annual conference. When I transitioned to NWPCA, Ira was my first and only choice for our sales-themed annual leadership conference. Ira’s keynote on blending storytelling and selling inspired our members. He challenged them to think deliberately (his catch phrase) about how they message and communicate their brand stories. I knew he would deliver another fantastic program, and he did.

Brent McClendonPresident/CEO, National Wooden Pallet & Container Association (NWPCA)

Your executive storytelling program was the key reason I chose to attend the overall event. In fact, it was somewhat of a life altering experience for me! I thoroughly enjoyed and valued your teaching moments and wisdom. You not only shared excellent insight but you made it interesting and fun! I recognize how critical this skill is to ensure I am a more influential leader primarily for my organization’s and team’s sake.

Juanita W.United States Federal Government

Ira did a fantastic job with this public speaking and story telling workshop the Atlas Corps Fellows. He engaged a diverse and professional audience of nearly 70 leaders from over 50 different countries and after a four-day training on Marketing and Communication skills, Ira was the favorite presenter for the majority of the Fellows. He is fantastic!

Scott BealeFounder & CEO, Atlas Corps

Photography Source:  People image Deposit Photos / Design and Paint by Numbers Concept © Copyright 2018, The Chief Storyteller ®, LLC. All Rights Reserved.
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