Communication Services for Associations

BETTER COMMUNICATION.  BETTER PERFORMANCE.  BETTER SUCCESS.

Whether associations seek to gain new members or secure sponsors, the building blocks are the same – choosing the right words, shaping your messages and stories, and delivering them effectively. As a communication firm, we guide you through the process to develop unified and compelling communication across all touch points with your stakeholders (e.g., members, sponsors, partners, vendors, government representatives, and volunteers).

The Chief Storyteller^® team can complement and extend your current association marketing and communication activities or be your outsourced marketing department.

We quickly ramp up getting to know your world and are adept at developing messages and deliverables for association, not-for-profits, charities, and foundations. We work with you to cultivate mindshare from a target group, attract visitors to a particular place, promote a cause or social issue to a specific consumer segment, or encourage others to contribute to the success of a cause-related organization.

EFFECTIVE COMMUNICATION IS CRITICAL

In today’s go-go-go on-line world, effective communication for associations is more important than ever. Audiences follow, audiences swipe, audiences like. Do they pay attention? Really pay attention? Ira Koretsky, The Chief Storyteller ^®, has been a communicator his entire life. It started in high school when he was in debate. His coach, Mr. H., helped him understand the power of effective communication and understand the power of effective delivery–they went hand-in-hand.

30 years later, NOTHING has fundamentally changed.
To be successful, we need effective communication…between people.

Ira has been coaching, speaking/training, and consulting on communication in more than a dozen countries (testimonials, customers, success stories, video clips). He performed improvisational comedy with ComedySportz San Jose and ComedySportz DC for over 10 years. Also, he teaches public speaking, storytelling, and communication at the University of Maryland’s Robert H. Smith School of Business.

He founded The Chief Storyteller ^® in 2002, with the mission of “helping associations and individuals become their own Chief Storyteller ^®” (read more in About). Today, we are a different kind of company, offering a different approach to messaging and communication.

CUSTOMIZED SERVICES FOR ASSOCIATIONS

Below are accordion/windows listing the various services. Press [+] to expand and [-] to close the boxes.

The Success Framework ^TM (TSF^TM) is the foundation to our mutual success. Based on more than 25 years of global experience, TSF^TM was developed to be a highly customizable framework, blending assessments, coaching, training, and services.

TSF^TM fosters a “Deliberate Communication” culture for associations. It ensures you synchronize the right messages to the right services to the right stakeholders at the right times.

WHY US? KEY DIFFERENTIATORS

1. Emphasize storytelling, the oldest and most effective form of communication
2. Ira Koretsky, our CEO, is an adjunct professor of public speaking and storytelling for since 2015 at the University of Maryland
3. Blend marketing, development, messaging, strategic planning, and advertising with storytelling to create a different approach to communication
4. Synchronize service, outreach, and marketing at EVERY step in your member’s “experience journey” with associations
5. Replicate the natural way we build personal relationships in our business relationships
6. Include a rich set of tools and learning materials that are easy-to-implement and easy-to-use
7. Transform technical and complex information into conversational and easily understood language
8. Use improvisational humor like television’s Whose Line Is It Anyway? in our services to improve information retention, participant enjoyment, and impact
9. Encourage your teams and participants to put ideas into action with interactive and experiential Smart Exercises

Photography Sources: Header from Unsplash Jim Cooke
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