Source: Photos.com
MARK’S CHALLENGE, CEO, WHIRLWIND ECOMMERCE
“During their business storytelling workshop, I had an ‘aha’ Moment. Storytelling was what we needed. We weren’t deliberate at using stories. I just knew storytelling would help us accelerate our growth even more.”
THE CHIEF STORYTELLER®’S SOLUTION
- Ira Koretsky coached Mark on developing persuasive, audience-centered messages supported by powerful stories
- Together, they created a story library for sales prospecting and improving team effectiveness
- The story library was developed using a customized template designed just for Mark’s company
- Employed a variety of tools to help Mark accelerate his sales success. Tools include The Great Stories Framework™ for Sales, The Great Stories Framework™ for Success Stories, Story Library, and The Great Elevator Pitch Framework™
- They have a variety of stories for use cases, handling objections, discussing customer experience, and more for the sales playbook
RESULTS
- Within a month of deliberately using stories in his sales and leadership meetings as well as presentations and proposals, Whirlwind eCommerce could see and feel the difference
- First meeting to contract signature times were decreasing
- Objections are far fewer
- After three months, revenue increased by 20%
- After two years, revenue increased by more than 80%
- “I’m conditioned. It’s a habit. I’m telling stories every time. It’s much much easier to connect to clients. And much much easier to close deals” – CEO, Mark Wexler, Whirlwind eCommerce
Services & Solutions Provided:
- System of Credibility ™
- Storytelling Coach
- Storytelling for Sales
- Messaging & Positioning
- Success Stories / Past Performance
- Sales Playbook
- Elevator Pitch / Value Proposition / Better Tomorrow Message ™
- Business Storytelling Consulting
- Presentation Services