success story portfolio for carr workplaces executive, asian woman, smiling, confident, for carr workplaces success story

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LISA’S CHALLENGE, DIRECTOR OF MARKETING, CARR WORKPLACES

In attending The Chief Storyteller® training, Lisa told us her goal was to “meet occupancy quota by the opening of the Tysons Corner, Virginia location.”

THE CHIEF STORYTELLER®’S SOLUTION

  • Ira Koretsky worked with Lisa to develop a more compelling story
  • He captured her passion for delivering the ultimate in customer service
  • This passion was turned into an immediately recognizable value proposition of “like a hotel for business”

RESULTS

  • The office met occupancy quote by the opening day
  • Lisa hit 300% of her quota
  • Carr Workplaces’ (site) new story is now printed on promotional pocket cards
  • The new message/new story is also the centerpiece of their advertising campaign, which yielded revenue results within the first two months

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