Photograph from iStock
MIKE’S CHALLENGE, CEO, THE CHIEF INFORMATION GROUP
“Identify who we really were. I needed to turn my passion and ideas into a company with a purpose…a company that would be missed.”
THE CHIEF STORYTELLER®’S SOLUTION
- Turned the TCIG team’s passion and ideas into sales-based messages
- Created a compelling elevator pitch/ value proposition / Better Tomorrow MessageTM
- Developed client engagement tools
- Revised the website content and imagery
- Drafted a Target Relationship Plan (Networking Plan)
- Developed high impact success stories / past performance
- Created list of key engagement / qualifying questions
RESULTS
TCIG quadrupled annual revenue based on just six months of working with The Chief Storyteller®.
SERVICES & SOLUTIONS PROVIDED
- System of Credibility™
- Strategic Messaging
- Marketing Communication
- Executive Communication Coach
- Success Stories / Past Performance
- Sales Playbook
- Elevator Pitch / Value Proposition / Better Tomorrow MessageTM
- Sales Presentation / Capabilities Presentation
- Website
- Social Media – LinkedIn®
- Brochures & Service Description Documents
- Relationship Building & Targeted Networking
- Business Storytelling Consulting
- Sales Coach
- Storytelling Coach