Source: iStock
LEW’S CHALLENGE, DEPUTY DIRECTOR, CDC
- Lew emailed Ira Koretsky a simple and direct message: “We need a chief storyteller. We need help telling our story”
- Develop a unified set of communication materials for the CDC that generate action with community health leaders across the United States
THE CHIEF STORYTELLER®’S SOLUTION
- Identified and solidified the CDC’s team key message (”Mission Statement”) / Better Tomorrow Message™
- Unified/synchronized the key message across all of the outreach communication materials in its System of Credibility™
- Developed a new set of outreach communication materials
- Identified and refined several success stories / past performance
- Collapsed a complex delivery framework of 35 steps into just 5 steps
- Refocused customer service more outward, to connect better with its potential community partners (clients)
RESULTS
- The team has a unified set of internal and outreach communication materials
- A very compelling message to stakeholders
- Improved confidence in delivering the new compelling message
- A simplified engagement process / framework
- Helped secure several million dollars in funding for new and existing programs
SERVICES & SOLUTIONS PROVIDED
- System of Credibility ™
- Marketing Communication
- Executive Communication Coach
- Elevator Pitch / Mission Statement / Better Tomorrow Message ™
- Program Management Office (PMO) Support
- Outreach & Engagement
- Success Stories / Past Performance
- Brochures & Service Description Documents
- Presentation Design
- Workplace Storytelling / Business Storytelling Consulting
- Storytelling Coach