Source: Photos.com
WAYNE’S CHALLENGE, SENIOR ADVISER, CHARLES SCHWAB
- Reduce anxiety from public speaking
- Increase confidence in public speaking and delivering engaging sales demonstrations
- Improve prospect engagement with webinar/sales demonstration audience
- Turn a complex, in-person 2-hour presentation, into an exciting, “Tell me more!” 1-hour webinar focused on the lay person
The Chief Storyteller®‘s Solution
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- Ira Koretsky coached Wayne on the effective use of his voice, his content, and his authentic personality
- Created friendly audience interactions and touch points throughout the sales demonstration
- Created an easy-to-follow demonstration of the Schwab online services portal using persona-based stories
- Developed relevant stories that resonated immediately with webinar participants
- Employed a variety of tools to help Wayne inspire action from his audiences. Tools include The Great Stories Framework™ for Sales, The Great Stories Framework™ for Data, The Great Stories Framework™ for Success Stories, Story Library, presentation storyboards, The Great Presentation Framework™, and The Great Elevator Pitch Framework™
Results
- Dramatically increased Wayne’s comfort and confidence
- Improved visitor retention to nearly 98% of attendees watching the entire webinar
- Increased inquiries for services
- Increased total number of viewers
- Wayne told Ira, “You eat the lunches of the other communication training firms. I learned more hands-on and immediately applicable techniques than with the other guys—and I have been to several of them. Working with you has made a huge difference with our online events.“
SERVICES & SOLUTIONS PROVIDED
- Public Speaking Coach
- Executive Communication Coach
- Messaging & Positioning
- Success Story / Past Performance
- Value Proposition / Better Tomorrow Message ™
- Webinar Development
- Sales Demonstration Coach
- Presentation Design
- Storytelling Coach
- Business Storytelling
- Data Storytelling