Source: DepositPhotos
JEB’S CHALLENGE – VP, TECHNOLOGY & ENGINEERING, LOCKHEED MARTIN
Inspire leadership in five divisions throughout Lockheed Martin to contribute staff and resources to support new, innovative ideas and the formation of cross-division product development teams. Support a team of senior engineers, product managers, financiers, scientists, and thought leaders with their communication, public speaking, storytelling, and presentation activities throughout Lockheed.
The Chief Storyteller®’s Solution
- Provide long-term strategic messaging, content development, presentation development, and a variety of communication services to senior leaders at Lockheed Martin’s headquarters
- Serve as a strategic communication advisor and as a sounding board
- Provide long-term coaching services including executive coach, public speaking coach, and storytelling coach
- Employed a variety of tools to help the team members communicate the value of inter-division partnerships globally. Tools include The Great Stories Framework™ for Leaders, The Great Stories Framework™ for Data, The Great Stories Framework™ for Success Stories, Story Library, presentation storyboards, video storyboards, The Great Presentation Framework™, and The Great Elevator Pitch Framework™
Results
- “We counted on The Chief Storyteller® team for strategic insights and communications that proved over and over again, to be highly effective in engaging and inspiring our internal customers” – Jeb, VP, Technology & Engineering
- The Lockheed Martin team built cross-division teams, secured internal resources including funding and personnel, engaged with Lockheed Fellows for R&D, and jointly developed new products across two or more business units
SERVICES & SOLUTIONS PROVIDED
- Strategic Messaging
- Elevator Pitch / Value Proposition / Better Tomorrow Message ™
- Executive Communication Coach
- Success Stories / Past Performance
- Capabilities Presentation / Sales Presentation
- Marketing Communication
- Content Development for articles and newsletters
- Speech writing
- Video Design & Scripting
- Public Speaking Coach
- Presentation Storyboarding, Graphic Design, and Content Development
- Storytelling Coach
- Business Storytelling