Successfully Raised ~$2M

SUE’S CHALLENGE, RPH, CEO, CARRTECH

Attract investors for her innovative and novel medical device. Simplify her complex technical and medical messages, develop high-impact sales materials, hone her public speaking skills, create a compelling presentation investor deck.

THE CHIEF STORYTELLER®’S SOLUTION

• Ira Koretsky worked with Sue and her team to develop a unifying message, her Better Tomorrow MessageTM (BTM) of “Making Healthcare Better”
• Her BTMTM is used across her sales, marketing, and investor materials
• For her investor deck, The Chief Storyteller team® developed a compelling story-driven narrative, inspiring founder’s story of why Sue started CarrTech and how she came up with the idea, and powerful visuals for her investor presentation
• Brought her message to life with an inspiring personal story with an insightful and inspiring business message that now readily connects with her audiences
• Designed the new presentation investor deck with an engaging approach making delivery easier and more comfortable for Sue
• Employed a variety of tools to help Sue accelerate sales success. Tools includeThe Great Presentation Framework™ and The Great Elevator Pitch Framework™

RESULTS — 3 YEARS LATER

• Sue Car, CEO & Founder, honored at DCA Live’s 2021 New Power Women of DC Tech
• CarrTech raises almost $1.9M overall

RESULTS — 2 YEARS LATER

• Received substantial seed funding from Old Line Capital Partners and TEDCO
• Sweet 16 finalist in DC Inno Tech Madness 2021
• Featured article about Sue and CarrTech in BioBuzz
• Selected as a featured speaker at World IPO Day
• <And more!>

RESULTS — 6 MONTHS LATER

• Sue was one of five $10,000 winners from a pitch competition
• An angel group has invested $50,000 in CarrTech

RESULTS — JUST 3 MONTHS LATER

• Sue has expanded her team successfully, adding board members and advisors
• CarrTech was accepted into two highly competitive accelerator programs
• She is now being invited to pitch at events
• Sue wow’ed over 500 people at GWU. And she emailed The Chief Storyteller team® afterward, “I am happy to say I did a really good job. Thank you for all of your coaching. It really, really, really paid off. You’d be proud of me”
• Sue is now a high confidence speaker. She won both the Judge’s Award and People’s Choice award based on of her investor presentation
• Potential investors are asking Sue for meetings, instead of the other way around
• Sue told Ira, “I love our investor presentation deck. And I love how much easier public speaking is for me now.”