In this video tip, Ira shares a story about a Tommy, a participant in his Vistage workshop in Michigan. Tommy doesn’t realize his story is confusing (a very common thing). Why? Because he is telling two stories at the same time. He has to select one clear Better Tomorrow MessageTM. And then revise his story to match the BTM. Then, Tommy will have a powerful and inspiring story to tell in the workplace.

VIDEO TIP – DESCRIPTION

What separates a good business story from a great business story? A clear message. Ira Koretsky, CEO of The Chief Storyteller®, has termed this your Better Tomorrow MessageTM (BTM). Whether it is incremental or strategic, you have to make the world around your audience better. Otherwise, why should they pay attention? And more importantly, why should they change their behavior after hearing or reading your story?

In this video tip, Ira shares a story about a Tommy, a participant in his Vistage workshop in Michigan. Tommy doesn’t realize his story is confusing (a very common thing). Why? Because he is telling two stories at the same time. He has to select one clear Better Tomorrow MessageTM. And then revise his story to match the BTM. Then, Tommy will have a powerful and inspiring story to tell in the workplace.