Article Summary: Has this ever happened to you? You have an excellent working relationship with a key decision-maker (let’s call her Susan) at BestClient Organization. Over time, you have built…
Ira KoretskyAugust 29, 2009
Article Summary: Your answer to "What Do You Do?" commonly referred to as your elevator pitch, is one of the most important tools in your communication toolbox. Why? Because if…
Ira KoretskyAugust 8, 2009
Article Summary: Has this ever happened to you? You have an excellent working relationship with a key decision maker (let’s call her Susan) at BestClient Organization. Over time, you have…
Ira KoretskyJuly 25, 2009
Here’s an “I-never-thought-it-would-happen-to-me” customer service story. My old Dell PC needs to be put out to pasture. When I open my many and diverse applications, the PC gets slower and…
Ira KoretskyApril 15, 2009
In one of my LinkedIn groups, a person posted a question, "Consult: Speaking with an Interpreter…I have a keynote in Peru next week and learned all my Spanish on Dora the…
Ira KoretskyMarch 25, 2009
Today, I received a very nice walk-through demo of a potential service I am interested in buying. Wanda, the demonstrator, was using online collaboration software such that I could see…
Ira KoretskyFebruary 4, 2009
We subscribe to a newsletter that receives queries from reporters and journalists looking for ideas, experts, and sources to interview for future articles. Today's newsletter listed the following item. Notice…
Ira KoretskyJanuary 7, 2009
Article Summary: Words are power. Playwright Edward Bulwer-Lytton said it best: "The pen is mightier than the sword." With so much of today’s business communication going digital — e-mail, text…
Ira KoretskyDecember 13, 2008