I am excited to be presenting again at the Montgomery County Chamber of Commerce (MCCC). The team there is the best! I also partner with them on the Veterans Institute for Procurement (VIP) where I present my Big 3 Program for VIP Start – Elevator Pitch, Capabilities Statement, and Capabilities Presentation.
This upcoming program is all about the elevator pitch. I consider the elevator pitch one of the MOST important elements in your brand story. Why? Because it sets the tone for building relationships. Give a good answer and people are impressed. Otherwise, your conversation partner is typically playing a game of 20 Questions until he or she is able to figure out what you do. It also unifies your brand promise, which helps with recruiting, sales, and building culture. I included several articles on the elevator pitch at the bottom.
MCCC Business EXCELerator
Topic: “Conference Preparedness – How to Give it Your Best Shot”
At their heart, conferences are day-long networking events. Are you ready with one of the most important first steps in building relationships at a conference? This is answering “What do you do?” With conference season fast approaching, Ira will help you get ready. He will share with you a three-step framework (part of his overall System of Credibility) you can use at any event to inspire others to say, “Wow! Tell me more.” Join us for a hands-on program to help you build stronger relationships, faster.
AGENDA
08:00 – 08:15am Welcome / Introductions
08:15 – 09:45am Ira Koretsky, CEO & Founder, The Chief Storyteller
09:45 – 10:00am Q&A / Networking
LOGISTICS
Tuesday, April 09, 2019
51 Monroe Street, Suite 1800
Rockville, MD 20850
The Business EXCELerator Series is a how-to on best business practices. The program provides businesses with information, resources, and relationships to succeed in the commercial and government contracting space. Join us at the MCCC Business EXCELerator!
ELEVATOR PITCH & BETTER COMMUNICATION ARTICLES
- Why “What do you do?” is So Important
- Say What You Want, Say it in Under 30 Seconds
- Talk at the 10th Grade Level – Simplify Your Communication
- Figure of Speech articles (e.g., various ways to improve the impact of your words)
- The Wilted Spinach Test – Do Your Content and Messages Relate and Resonate?
- The “What Do You Do?” Answer – A Key Tool in Your Sales Toolbox
- Always Simplify Your Communication, Even if it is Rocket Science – The Saga with Pluto’s Name
- Leave Your “But” Behind
Photography Source: © Copyright 2019, The Chief Storyteller®, LLC. All Rights Reserved.
