I attended a conference today. And the executive introducing the keynote speaker repeated his name and title, not 30 seconds after he was just introduced. This reduced his communication effectiveness and the impression the audience has of him and has of his company.
Here’s what happened:
a) Mary, the conference host, is at the podium. She introduces an executive from the major event sponsor, Company ABC. She says to the audience…
Ladies and gentlemen. It is my pleasure to introduce to you our event sponsor, William Businessman, Senior Vice President for Strategic Partnerships and Channel Programs (audience applauses). He will be introducing our keynote presenter, Sally Speaker.
b) William comes up to the podium. He begins his introduction with the following…
Good morning. Thank you for the honor of addressing you today. As Mary said, I am William Businessman, Senior Vice President for Strategic Partnerships and Channel Programs. I’d like to introduce…(introduction continues)
I wish I knew why the “Williams” of the world repeat the information just shared moments ago.
What I do know is…listen to the audience immediately following the repeated information. You will hear them snicker and make unfavorable comments about the presenter and his unnecessary repetition.
After receiving his introduction, I suggest William say the following…
Good morning. Thank you for the honor of addressing you today. State a well-crafted 30-second elevator pitch. Transition smoothly from your elevator pitch as to why your organization is an event sponsor. Transition then to an engaging and inpsiring bio about Sally the Keynote Speaker.
ADDITIONAL COMMUNICATION AND STORYTELLING TIPS
- Ensure Your Customer Service is Authentic and Resonates with THEM
- 5 Tips to Inspire Your Team Members
- Add Dramatic Effect to Your Stories with Slight Changes to Your Body Language
Photography Source: Flickr, LivingCities