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50 Communication Mantras to Live By 2016

By January 6, 2016January 23rd, 2022No Comments
Orange red rock formations in the background with highway that bisects the photo with overlay text 50 business storytelling mantras to live by 2016

I have been sharing The Chief Storyteller®‘s Top 50 Communication Mantras for quite a few years now. Some folks have told me in person or through email there are always one or two that really resonate with them. I’m glad. I want to ensure they are relevant and continue to resonate with my team, you, and me.

It is important for all of us to spend some time thinking… about the past and about the future.

My hope is that by including the mantras here, they can provide new and fresh thinking to improve your individual performance and organizational performance in your spoken, written, and social media communication.

Example areas include organization storytelling and individual storytelling, recruiting and on-boarding, all-hands-meetings and town halls, website, conference presentations and public speaking, sales/outreach/development, talent development, marketing and messaging, customer service, social media, and so much more.  Here are Communication Mantras 2016.

Personal Storytelling Mantras

01. People are at the heart of every great story
02. Stories are how people remember you
03. Use humor if you want to (New Yorker Cartoons)
04. Write in your authentic voice
05. Write and speak conversationally
06. Write emails as if they will be read on a smart phone
07. Tell more personal stories with relevant business messages

Brand & Organizational Storytelling

08. Promise a better tomorrow. We call this your Better Tomorrow Message
09. Know your elevator speech / elevator pitch / mission statement (core business story)
10. Ensure your core business story is unified throughout all communication materials
11. Your brand story is everything
12. Success stories are key to differentiation
13. Social communities are built on personal and business stories
14. Deliver on the expected experience


15. It’s all about them
16. Relationships matter
17. Business stories are the engine of relationships and relationships are the engine of continued success
18. Credibility is more important than expertise in the beginning of relationships
19. Send hand-written thank you notes, especially job hunters
20. Active listening is key to building great relationships
21. Treat everyone like a CEOTM
22. Stop listening to your Mother. Talk to strangers at networking events
23. It’s not who you know, it’s who knows you
24. Treat every client like your best client
25. Be a deliberate networker
26. Be a people bridge and make referrals
27. Be a mentor
28. People crave genuine connection
29. First Impressions Make Lasting Impressions: offer a warm smile, firm handshake, and good eye contact

Marketing & Communication

30. Write to the 10th-grade level
31. Content is king
32. (Good) blog and article content matters the most
33. Ensure your audiences ask only “Interest Questions
34. Content first. Design second
35. Always have a second person read your content before publishing
36. Design your website for your target audiences (not your staff)
37. Inspire Action:  facts do not persuade and inspire, people do
38. Audiences are hungry for original thought-provoking content
39. Think like a Thought Leader. Get yourself known (e.g., LinkedIn updates, SlideShare posts, and Tweet good information)
40. Speak in headlines
41. Maintain a detailed Ideal Target Profile/Persona for your key target audiences

Personal & Professional Development

42. But is the worst word in the English language (and many other languages)
43. Words really, really, really matter
44. Have positive self-talk conversations
45. Change is a choice
46. Create your own success momentum
47. Be a student every day
48. Be a whole body communicator
49. Avoid fillers (um, ah, like, you know)
50. Be a deliberate communicator

Mantras Over the Years

2011, 2012, 2013, 2014, 2015, 2016 (this post), 2017, 2018, 2019

Photography Source:  Pixabay
#chiefstoryteller #storytelling #storytellingforleaders #communication

Ira Koretsky

Ira Koretsky has built The Chief Storyteller® into one of the most recognized names in communication, especially business storytelling. He has delivered over 500 keynote presentations and workshops in nearly a dozen countries, in more than one hundred cities, across 30 plus industries. His specialties are simplifying the complex and communicating when the stakes are high. He is also an adjunct professor in public speaking and storytelling at the University of Maryland's Business School. With over 25 years of experience, he is a sought-after storytelling coach, global speaker, trainer, consultant, communication coach, and public speaking coach.