It is critical to your continued success to unify and consistently use the right messages throughout your communications materials. In the absence of memorable messages, your target audiences will forget you or make up their own ideas about your value.

We define the core message as your mission statement or elevator speech—it is your succinct answer to “What do you do?” As the core message, it is the most important part of your entire communications program.

Everything you do, say, and write should stem from it. Examples include:

The Chief Storyteller develops elevator speeches and mission statements your entire organization can get behind. Then we discover, uncover, and rediscover your key messages and organizational stories using an internationally-proven process. In turn, these key messages are developed into a cohesive messaging strategy unifying your core message through all of your communications media. A unified messaging strategy helps ensure your communications are unforgettable to your target audiences.