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Tip of the Week

Know Your Audience – Create Buyer Profiles

Do you have an ideal audience profile? That includes qualitative and quantitative information about your target organizations and decision makers?

Whatever your audience, you should have an Ideal [Blank] Profile.

Think about the people you want to reach with your message. What is important to them? How will you frame your message to appeal to their organizational and self-interest?

Here are some suggestions:

- Corporations: Ideal Client Profile
- Associations: Ideal Donor Profile or Ideal Member Profile
- Universities: Ideal Student Profile
- Government agencies: Ideal Grantee Profile, Ideal Constituent Profile, or Ideal Agency Partner profile

Knowing your audience is critical to effective communication. It’s all about them™. As such, show how your organization can help your ideal audience with his/her particular needs.


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