Avoid the Word "Strive"
During a facilitation session to develop a new mission statement for a non-profit client, several of the executive team members encouraged the group to use “strive.”
We politely pointed out strive is a wishy-washy word, and should not be used.
The Merriam-Webster Dictionary states the definition of strive as “to try very hard to do or achieve something.” The implication is you achieve your goal. In reality, you may or may not.
In business, like Yoda from Star Wars aptly said, “Do. Or do not. There is no try.”
Avoid wishy-washy words such as strive, hope, surely, chiefly, usually, going to, often, sort of, possibly, and many more.
Words like these reduce your effectiveness when communicating with your stakeholders.
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