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Tip of the Week

Global Audiences in YouTube? Add Subtitles


If you have audiences from around the world visiting your YouTube channel, consider adding subtitles in the respective language, or even English such that the viewer can see and hear what is being said. 

You can also post a transcript in the video and let visitors download that as well.

This goes beyond accessibility...it goes to getting your message heard by your target audiences. Plus, YouTube rewards your search engine optimization (SEO) efforts when you include transcriptions and captions.  Continue to watch your statistics to see what is and what isn't working for your YouTube Channel.

 

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