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Saturday, September 21, 2013

Does a Smile Really Make a Difference When You are Buying? We Think So

Written by  Ira Koretsky

This morning I was driving my daughter to school. Out of nowhere she says, "Why is that man not smiling?" I look around car to car to car without seeing any man scowling. As such I said to my four year-old, "what man?" And she pointed right in front of my car and said, "the man on the car."

It then hit me. I am bombarded with images every day. The bad ones pass me by. This is a great example of a bad advertisement. I grabbed my handy smart phone and took the picture below.

Changing the name of the agent, website, and telephone number, can you see the man's face?  I wouldn't say he is grumpy or scowling. I also wouldn't say he is happy either. To me, in the world of customer service, a smile means everything, whether in person or on the phone.

Ensure you provide appropriate guidance, advice, and coaching to your sales/service/outreach teams to ensure your target audiences don't say the equivalent of "Daddy. Why is that man not smiling?"

 

Ira Koretsky

Ira Koretsky

Ira Koretsky, The Chief Storyteller, has delighted audiences around the world turning communications into tangible, top-line results. From your elevator speech to your presentations, proposals, website, capabilities statement, and everything in between, Ira develops and implements high impact strategic messaging programs. With 27 years of experience, he is a sought-after global speaker, executive coach, consultant, columnist, and trainer. Follow him on Twitter @chiefstorytellr.

Website: www.TheChiefStoryteller.com E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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