I was recently inducted into the Order of the Arrow (OA). The OA is Boy Scouting’s National Honor Society. It was founded on the principles of brotherhood, cheerfulness, and service.

These principles are also the marks of great customer service:
• Brotherhood – seeing things from someone else’s view point and working together to solve their problems
• Cheerfulness – approaching and interacting with others in a polite and enthusiastic way, even when the task at hand may seem unpleasant
• Service – going out of your way to help others while asking for nothing in return

Serving others through a commitment to these principles drives customer loyalty and retention. How well you serve your constituents, members, customers, or co-workers is ultimately measured with a ballot, a decision to join or stay, or with the currency they use to buy your products or services.