I decided to rebrand myself in January 2010. I started tweeting. I did a major refresh on my LinkedIn profile. In the months and years since, I opened a Facebook account and created a Facebook Page. I also opened accounts in Foursquare and Pinterest. And I even started measuring my online influence in Kred and Klout.
Three years later, I’ve accumulated an array of quantifiable successes many small business marketers would be proud of:
• Over 2,700 Twitter followers and growing (see chart below), some of whom have been with me from the start
• Over 400 connections in LinkedIn, a cadre of loyal professional connections from before and after my brand refresh
• Over 50 friends and family connections on Facebook, some of whom go back to my undergraduate college days at Fairfield
• A Kred influence score of 664 (out of 1,000) and an outreach level score of 6 (out of 10)
• A Klout score of 52 (out of 100)
• Top positions on Google Page 1 search results
Much of the success I have had in building my brand can be attributed to a deliberate adherence to the business storytelling and communications mantras we espouse here at The Chief Storyteller®. The following are among my personal favorites:
• People are at the heart of every great story
• Social communities are built on personal and business stories
• It’s all about them
• People crave connections
• Content is king
If you are looking to build a brand – personal or business – remember these mantras and be sure to keep it social. After all, brand building is really about people, the stories you share and the connections you make.
For more on my own brand building experience with social media, please see:
• Social Media – Are You Connected?
• Are You Embracing Social Media?
• Social Media Playground Rules – Are You a Giver or a Taker?
• Social Media Is About Building Relationships
• 5 Insights on Marketing Your Brand in Social Media