As you look through this list, see what applies to your life or what you want to apply. Write your own list of mantras. Whatever you do, make a list (short or long) of your goals and aspirations. Every so often read, revise, and contemplate...
Here are the mantras at The Chief Storyteller. Think about this list and how it can help prompt new and fresh approaches to making your personal and organizational communications unforgettable. We would love to hear your mantras...please leave them in the comments.
Personal Storytelling & Communications
01. People are at the heart of every great story.
02. Stories are how people remember you.
03. Use humor if you want to.
04. Write in your authentic voice.
05. Write and speak conversationally.
06. Write emails as if they will be read on a smart phone.
07. Tell more personal stories with relevant business messages
08. Promise a better tomorrow.
09. Know your elevator speech / elevator pitch / mission statement (core business story).
10. Ensure your core business story is unified throughout all communication materials.
11. Your brand story is everything.
12. Success stories are key to differentiation.
13. Social communities are built on personal and business stories.
14. Deliver on the expected experience.
15. It’s all about them.
16. Relationships matter.
17. Business stories are the engine of relationships and relationships are the engine of continued success.
18. Credibility is more important than expertise in the beginning of relationships.
19. Send hand-written thank you notes, especially job hunters.
20. Active listening is key to building great relationships.
21. Treat everyone like a CEO.
22. Stop listening to your Mother. Talk to strangers at networking events.
23. It’s not who you know, it’s who knows you.
24. Treat every client like your best client.
25. Be a deliberate networker.
26. Be a people bridge and make referrals.
27. Be a mentor.
28. People crave connection.
29. First Impressions Make Lasting Impressions: offer a warm smile, firm handshake, and good eye contact.
30. Write to the 10th grade level.
31 Content is king.
32. (Good) blog and article content matters the most.
33. Strive for “interest” questions. Avoid “understanding” questions.
34. Content first. Design second.
35. Always have a second person read your content before publishing.
36. Design your website for your target audiences (not your staff).
37. Inspire Action: facts do not persuade and inspire, people do.
38. Audiences are hungry for original thought-provoking content.
39. Get yourself known (e.g., LinkedIn questions and answers, post to SlideShare, and Tweet good information).
40. Speak in headlines.
41. Maintain a detailed Ideal Target Profile for your key target audiences.
42. But is the worst word in the English language (and many other languages).
43. Words really, really matter.
44. Have positive self-talk conversations.
45. Change is a choice.
46. Create your own success momentum.
47. Be a student everyday.
48. Be a whole body communicator.
49. Avoid fillers (um, ah, like, you know)
50. Be a deliberate communicator