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Thursday, January 17, 2013

50 Business Storytelling Mantras to Live By (2013)

Written by  Ira Koretsky

For the past two years (2011 and 2012), I shared my top 50 business storytelling and communications mantras. As I plan for 2013, I always look to my list to light a small fire of inspiration.

As you look through this list, see what applies to your life or what you want to apply. Write your own list of mantras. Whatever you do, make a list (short or long) of your goals and aspirations. Every so often read, revise, and contemplate...

Here are the mantras at The Chief Storyteller. Think about this list and how it can help prompt new and fresh approaches to making your personal and organizational communications unforgettable. We would love to hear your mantras...please leave them in the comments.


Personal Storytelling & Communications
01.    People are at the heart of every great story.
02.    Stories are how people remember you.
03.    Use humor if you want to.
04.    Write in your authentic voice.
05.    Write and speak conversationally.
06.    Write emails as if they will be read on a smart phone.
07.    Tell more personal stories with relevant business messages

Brand/Organizational Storytelling
08.    Promise a better tomorrow.
09.    Know your elevator speech / elevator pitch / mission statement (core business story).
10.    Ensure your core business story is unified throughout all communication materials.
11.    Your brand story is everything.
12.    Success stories are key to differentiation.
13.    Social communities are built on personal and business stories.
14.    Deliver on the expected experience.

Relationships
15.    It’s all about them.
16.    Relationships matter.
17.    Business stories are the engine of relationships and relationships are the engine of continued success.
18.    Credibility is more important than expertise in the beginning of relationships.
19.    Send hand-written thank you notes, especially job hunters.
20.    Active listening is key to building great relationships.
21.    Treat everyone like a CEO.
22.    Stop listening to your Mother. Talk to strangers at networking events.
23.    It’s not who you know, it’s who knows you.
24.    Treat every client like your best client.
25.    Be a deliberate networker.
26.    Be a people bridge and make referrals.
27.    Be a mentor.
28.    People crave connection.
29.    First Impressions Make Lasting Impressions:  offer a warm smile, firm handshake, and good eye contact.

Communications
30.    Write to the 10th grade level.
31    Content is king.
32.    (Good) blog and article content matters the most.
33.    Strive for “interest” questions. Avoid “understanding” questions.
34.    Content first. Design second.
35.    Always have a second person read your content before publishing.
36.    Design your website for your target audiences (not your staff).
37.    Inspire Action:  facts do not persuade and inspire, people do.
38.    Audiences are hungry for original thought-provoking content.
39.    Get yourself known (e.g., LinkedIn questions and answers, post to SlideShare, and Tweet good information).
40.    Speak in headlines.
41.    Maintain a detailed Ideal Target Profile for your key target audiences.

Personal Development
42.    But is the worst word in the English language (and many other languages).
43.    Words really, really matter.
44.    Have positive self-talk conversations.
45.    Change is a choice.
46.    Create your own success momentum.
47.    Be a student everyday.
48.    Be a whole body communicator.
49.    Avoid fillers (um, ah, like, you know)
50.   Be a deliberate communicator

Ira Koretsky

Ira Koretsky

Ira Koretsky, The Chief Storyteller, has delighted audiences around the world turning communications into tangible, top-line results. From your elevator speech to your presentations, proposals, website, capabilities statement, and everything in between, Ira develops and implements high impact strategic messaging programs. With 27 years of experience, he is a sought-after global speaker, executive coach, consultant, columnist, and trainer. Follow him on Twitter @chiefstorytellr.

Website: www.TheChiefStoryteller.com E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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