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Tuesday, September 11, 2012

What Story Is Your Organizational Culture Telling?

Written by  Duane Bailey

How would you characterize the culture of your organization? Is it consistent with how you want your customers, members and other stakeholders to perceive your brand?

To help you consider these questions, let’s consider these conversation starters:
• How well can your employees articulate your core message (i.e., their succinct answer to “What do you do?”).
• Are your employees passionate about your business? Do they like coming to work each day?
• Is your organization one where you celebrate your employees? Do you recognize, value and appreciate them?
• Do you encourage your employees to take risks, innovate and try new things?
• Do your employees treat one another with courtesy, integrity and respect? Are your suppliers treated the same way?

Your answers to these questions help to describe your organizational culture. More importantly, they provide customers, members and other stakeholders with a window in which to preview their experience with your organization.

If I were to look through that window, what story is your organizational culture telling me? Is it one I would like to be a part of?

For other insights on organizational culture, please see:
• Employee Retention: People Leave Managers, Not Companies
• What Makes Your Company a “Best Place to Work?”
• Accelerate Growth and Innovation - Encourage a Culture of Risk-Taking

Duane Bailey

Duane Bailey

Duane Bailey is a regular contributor to The Chief Storyteller® online conversation. He has helped organizations of all sizes drive growth in revenues and market share through the development and delivery of key business messages that resonate with target audiences. He holds an MBA in International Business and a BS in Marketing. He brings 28 years of experience in marketing communications and high technology sales.

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