STAR WARS™: The Old Republic™ officially launched Dec 20th. It is a massive multiplayer online game that has amassed over 100 awards. Here is an excerpt from the launch press release from Electronic Arts.
"A stunning Star Wars universe. Thousands of hours of gameplay. Gripping stories. Engrossing dialogue performed by hundreds of talented voice actors. BioWare, a label of Electronic Arts Inc. (NASDAQ: EA), today is proud to turn on the servers for one of the most anticipated games of all time, Star Wars: The Old Republic, winner of over 100 awards from critics around the world. Last night, fans lined up around the block on the eve of launch at retail outlets in New York, Paris, London, Austin and other cities across the world, celebrating the debut of the game with gatherings complete with costumed characters and memorabilia giveaways.
As part of its launch, creative people from EA/BioWare thought up a "Freeze Mob" in New York City's Time Square. About 20 professional actors dueled with light sabers as Sith Lords and Jedi Knights. Then about 100 fans joined in the fun to create a very memorable and unique experience for the impromptu audience. You can view the video on YouTube.