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Wednesday, June 08, 2011

Don't Believe Facebook; You Only Have 150 Friends

Written by  Ira Koretsky

A few days ago All Things Considered (National Public Radio) ran an article and radio piece on how many people we have in our network. NPR's journalist, Rachel Martin, cited Robin Dunbar and his "Dunbar's Number."  

Robin Dunbar is a professor of evolutionary anthropology at the University of Oxford.

A few points stood out for me:

"Dunbar has found 150 to be the sweet spot for hunter-gatherer societies all over the world. From the Bushmen of Southern Africa to Native American tribes, a typical community is about 150 people. Amish and Hutterite communities — even most military companies around the world — seem to follow the same rule."

"Dunbar says there are some neurological mechanisms in place to help us cope with the ever-growing amount of social connections life seems to require. Humans have the ability, for example, to facially recognize about 1,500 people."

"Friends, if you don't see them, will gradually cease to be interested in you," he says. "Family relationships seem to be very stable. No matter how far away you go, they love you when you come back."

Ira Koretsky

Ira Koretsky

Ira Koretsky is the president of The Chief Storyteller®, a boutique marketing and sales consulting firm. He has delighted audiences around the world helping them achieve better business outcomes and accelerate their revenue with highly effective written, spoken, and social media communications. With over 25 years of experience, he is a sought-after global speaker, columnist, consultant, and executive coach. Twitter @chiefstorytellr   youtube.com/user/IraKoretskySpeaker

Website: www.TheChiefStoryteller.com E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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