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Thursday, March 03, 2011

Nudge vs Push vs Shove - What's the Best Way to Persuade?

Written by  Ira Koretsky

In today's meeting, there were two very strong-willed executives. The goal was to select the preferred headline for their elevator speech (answer to "What do you do?").

Joan, was willing to agree to headline two if the group felt strongly in favor. Christine really wanted headline two. And boy did she let everyone know it. She nearly bullied the room to accept headline two. Can you guess who was the voice of opposition? Yes, Joan. Why? Because human nature kicked in. She become defensive and reactive.

Christine had two options to make the decision process smooth. She could have (1) met all of the key decision makers before the meeting and (b) used subtle ways of influencing and persuading during the meeting. 

When you have a project or idea you are especially passionate about, think about how you can influence and persuade...will you gently nudge, assertively push, or shove them off a cliff?

* names changed

Ira Koretsky

Ira Koretsky

Ira Koretsky is the president of The Chief Storyteller®, a boutique marketing and sales consulting firm. He has delighted audiences around the world helping them achieve better business outcomes and accelerate their revenue with highly effective written, spoken, and social media communications. With over 25 years of experience, he is a sought-after global speaker, columnist, consultant, and executive coach. Twitter @chiefstorytellr

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