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Thursday, October 07, 2010

Attention Trainers and Presenters: Think Before Speaking

Written by  Ira Koretsky

Here I am in a 60 minute workshop session. We are 45 minutes into the program when the instructor says to the group,

"Rob, how much time is left? I need to make sure of the time. Likely, I have a lot more material than time to cover. I want to make sure I can get as much in as possible."

If you were in the audience, two thoughts would likely pop up:

a) Speaker was unprepared.

b) Speaker is going to cram so much content I'll never be able to process or remember it.

While I appreciate the instructor's goal of offering high education value, he MUST always be aware of the time versus content challenge. Audiences simply can not process too much information as well as remember it. That's why good instructors and trainers provide a mix of learning materials to help with in-class and after class retention. (e.g., verbal, written, individual, partner, seated, and out-of-your seat exercises)

Professional trainers and speakers have to constantly balance the goals of educate, influence, and entertain.  And the one consistent attribute of the best presenters/trainers, he/she ends on time.

Ira Koretsky

Ira Koretsky

Ira Koretsky is the president of The Chief Storyteller®, a boutique marketing and sales consulting firm. He has delighted audiences around the world helping them achieve better business outcomes and accelerate their revenue with highly effective written, spoken, and social media communications. With over 25 years of experience, he is a sought-after global speaker, columnist, consultant, and executive coach. Twitter @chiefstorytellr

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