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Wednesday, July 01, 2009

Chrysler TV Commercials Are a Winner

Written by  Ira Koretsky

Chrysler recently launched the "We Build" tv commercial campaign in May. I think that they are brilliant. Why?
- Synchronized music, messaging, and visual imagery
- Use of powerful metaphors in both videos and messages
- Balanced use of people across races and genders
- Complementary music that is catchy

Here are three of them with links to the videos on YouTube along with the text of the messages.

Chrysler Town & Country
We build viewmasters, we build security cameras, we build troop transports, we build moving vans, we build tv stations…come see what we are building for you
>> YouTube link

Dodge Grand Caravan
We build dugouts, we build lockers, we build easychairs, we build radar systems, we build tv stations, we build starting gates…come see what we are building for you
>> YouTube link

Jeep Grand Cherokee
We build skyscrapers, we build fish finders, we build battery chargers, we build base camps, we build transporters, we build sanctuaries…come see what we are building for you
>> YouTube link

Additional Resources
- AutoBlog article, "Chrysler reveals more facets of 'We Build' campaign" (links to all 5 commercials)
- Reuters article, Chrysler, LLC launches new global corporate advertising campaign (gives lots of details and background)
- Chrysler Corporate Media website

Ira Koretsky

Ira Koretsky

Ira Koretsky is the president of The Chief Storyteller®, a boutique marketing and sales consulting firm. He has delighted audiences around the world helping them achieve better business outcomes and accelerate their revenue with highly effective written, spoken, and social media communications. With over 25 years of experience, he is a sought-after global speaker, columnist, consultant, and executive coach. Twitter @chiefstorytellr

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