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Wednesday, January 13, 2016

Double Check, Triple Check or "You May Go to Jail"

Written by  Ira Koretsky

marketing communications double check qa

Thom came to us as a successful 30-something ready for his next sales managerial role. After the meeting, he was pumped. He had all these great ideas to transform his ho-hum cover letter, resume, LinkedIn, etc. into exciting, tell me more experiences, stories, and bullets.

In fact, he was so excited and enthusiastic he wanted to send out the next version of his resume the very next day. We were scheduled to meet next week to review his updated materials after he spends time revising and obtaining feedback from his network and mentors.

After suggesting he send his resume to us for a quick review, he politely declined. We politely insisted. We knew he didn’t get anyone else’s feedback and certainly no one else did a quality check (e.g., spelling, grammar, format, white space, word choice, dashes consistency, etc.).

Thom emailed it. Among several things (see quality check items), this is what he had under his current position.

- Developed and executed the sales department. Supported a multi-national team of 12 sales professionals across five technical product lines.

We are embarrassed (a little) that we laughed loudly. After a quick telephone call to point out Thom’s mistake, he just didn’t see it. “What was wrong with what I wrote?” We had him delete the second sentence and just look at “Developed and executed the sales department.” He laughed. He asked that we not turn him into the police for murder (smile). Now he was convinced NOT to send it out until he obtained more feedback and at least two people helped with a quality review and we looked at it as well.

Whether it is brand new content on your website, a new YouTube video, a revised brochure, an updated LinkedIn® profile, and certainly your resume, please, please have some "outsiders" review the item. While a mistake isn't going to land you in jail, it may cost you a prospect? a client? or that job opportunity?

Ira Koretsky

Ira Koretsky

Ira Koretsky is the president of The Chief Storyteller®, a boutique marketing and sales consulting firm. He has delighted audiences around the world helping them achieve better business outcomes and accelerate their revenue with highly effective written, spoken, and social media communications. With over 25 years of experience, he is a sought-after global speaker, columnist, consultant, and executive coach. Twitter @chiefstorytellr   youtube.com/user/IraKoretskySpeaker

Website: www.TheChiefStoryteller.com E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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