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Monday, August 31, 2015

Personalize LinkedIn Invites or Risk Being Deleted and Embarrassed

Written by  Ira Koretsky

personalize linkedin profile

A few days ago I received this form-letter LinkedIn invite (see picture below).

I'm sure you get these...while sometimes fun to read, they have a variety of "bad" characteristics, some more than others. And to me, they really hurt your credibility. And always end up being deleted.

At The Chief Storyteller®, we often find if there is one error, there are at least three more errors.

The "Hi Ellen" greeting is what first caught my attention. Second, where was the personalization and more specifically, the relevance to me? What does "mutually benefit from connecting" mean?

Here is a list of the most common "bad" characteristics we see.

- Lacks personalization - overall, obviously a form-letter
- Lacks personalization - greeting - absence of a name (e.g., "Hello,")
- Generic subject line / irrelevant subject line
- Typos - misspelling, poor punctuation, poor grammar, bad word choice
- Lengthy - sentences and/or letter
- Poor organization of points and supporting points
- Lacks a strong and relevant call-to-action
- Inappropriate greeting and closings
- Far-fetched claims / chest-thumping
- Wrong names used (like this example) / misspelled names

For this invitation-to-connect form letter there are 5 bad characteristics:
- Lacks personalization - overall, obviously a form-letter
- Generic subject line / irrelevant subject line
- Unspecific body copy / irrelevant body copy
- Lacks a strong and relevant call-to-action
- Wrong names used

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Ira Koretsky

Ira Koretsky

Ira Koretsky is the president of The Chief Storyteller®, a boutique marketing and sales consulting firm. He has delighted audiences around the world helping them achieve better business outcomes and accelerate their revenue with highly effective written, spoken, and social media communications. With over 25 years of experience, he is a sought-after global speaker, columnist, consultant, and executive coach. Twitter @chiefstorytellr   youtube.com/user/IraKoretskySpeaker

Website: www.TheChiefStoryteller.com E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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