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Monday, June 22, 2015

When Storytelling, Balance Emotion and Benefit

Written by  Ira Koretsky

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A few weeks ago, Ira presented a half-day “Executive Storytelling” program to nearly 70 social change leaders from more than 50 countries.

They were the Fellows from the Atlas Corps’ Class 18 “Welcome Week.” One of Ira’s big take-aways was Find the Right Balance. Here is his summary from his blog post.

“Many of the Fellows were tackling sensitive culture, justice, and historical issues. Some of the issues were heart breaking and would bring tears to your eyes hearing some of the stories. I encouraged the Fellows to share these stories while keeping in mind that tugging on someone's heart to inspire them to be part of the solution, you must find the right balance of emotion and benefit.

In general, people do not want to be overwhelmed with an emotional appeal. They want a reasoned set of arguments with clear benefits. Weave your emotional appeal just enough so that your audience truly understands what is at stake. Empathy over sympathy.”

Ira Koretsky

Ira Koretsky

Ira Koretsky is the president of The Chief Storyteller®, a boutique marketing and sales consulting firm. He has delighted audiences around the world helping them achieve better business outcomes and accelerate their revenue with highly effective written, spoken, and social media communications. With over 25 years of experience, he is a sought-after global speaker, columnist, consultant, and executive coach. Twitter @chiefstorytellr   youtube.com/user/IraKoretskySpeaker

Website: www.TheChiefStoryteller.com E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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