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Tuesday, April 07, 2015

Do You Want Me to Answer Your Cold Call?

Written by  Duane Bailey

I receive more cold calls each week than I can count. Phone calls, voice messages, emails, Twitter DMs, LinkedIn messages and sponsored Facebook posts.

I've witnessed no shortage of creative approaches. Early morning or late afternoon phone calls, intriguing email subject lines and targeted social media messages are among the many tactics eager salespeople have used to lure me into a conversation. And, yet, I return very few of the cold calls I receive.

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If you want me to answer, inspire me.

Give me a reason to return the call. Show me you've done your homework and you truly understand my or my organization's needs. Offer me a solution to a problem or challenge I may be facing. You might even inspire me enough to answer your cold call.

 

For more on effective selling techniques, please see:
Selling Beyond Price
If You're Selling, Are You Showing or Telling?
• If You're in Sales, Tell Me Something I Don't Know

Duane Bailey

Duane Bailey

Duane Bailey is a regular contributor to The Chief Storyteller® online conversation. He has helped organizations of all sizes drive growth in revenues and market share through the development and delivery of key business messages that resonate with target audiences. He holds an MBA in International Business and a BS in Marketing. He brings 28 years of experience in marketing communications and high technology sales.

Website: www.TheChiefStoryteller.com E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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