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Tuesday, March 31, 2015

Are Your Social Media Posts Derailing Your Business Relationships?

Written by  Duane Bailey

A 2014 U.S. Harris Poll conducted on behalf of CareerBuilder found that 43% of hiring managers use social media to screen potential hires.

Among the top three reasons causing employers to eliminate candidates from consideration were the following types of posts by job candidates:
  • Provocative or inappropriate photographs or information – 46%
  • Information about them drinking or using drugs – 41%
  • Bad-mouthing their previous company or fellow employees – 36%

If these kinds of posts can derail a career, imagine the impact they can have on a client relationship. Social networking sites can also help to establish whether a salesperson is a good fit with a client's organizational culture, is professional and can be trusted. Inappropriate posts like the ones mentioned above can create the opposite impression and quickly sabotage an otherwise healthy business relationship. Salespeople should avoid posting comments on their social networks that portray themselves or their customers in an unprofessional or less than positive light.

When it comes to social media, including an "opinions are mine" disclaimer on your profile may not be enough to keep hiring managers and clients from forming negative impressions about a potential candidate or salesperson.

Duane Bailey

Duane Bailey

Duane Bailey is a regular contributor to The Chief Storyteller® online conversation. He has helped organizations of all sizes drive growth in revenues and market share through the development and delivery of key business messages that resonate with target audiences. He holds an MBA in International Business and a BS in Marketing. He brings 28 years of experience in marketing communications and high technology sales.

Website: www.TheChiefStoryteller.com E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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