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Tuesday, March 10, 2015

Why Uber’s Partnership with Starwood Hotels Is Worth Tweeting About

Written by  Duane Bailey

I've yet to take my first ride in an Uber car. I've heard so many great things about the crowd-sourced car company from my high schooler and the interactive agency I work with, I feel like I'm missing out on something special.

I wasn't surprised when I recently read in a customer loyalty news publication that Uber had recently partnered with Starwood Hotels and Resorts in an effort to improve the hotel brand's guest experience and customer loyalty program. Through the new partnership, members of Starwood Preference Guest (SPG), the hotel's popular loyalty program, will now be able to earn extra points by booking an Uber ride to any destination.

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At their most basic level, partnerships like these are a form of cross-selling, where customers are offered related items to enhance their experience with a brand. Cross-selling offers companies like Uber and Starwood a number of benefits, including increased customer exposure to higher margin services and increased loyalty through the suggestion of complementary items of perceived value. This partnership is a brilliant example.

A truly innovative idea rooted in a basic marketing principle – now that's worth tweeting... and blogging about.

Duane Bailey

Duane Bailey

Duane Bailey is a regular contributor to The Chief Storyteller® online conversation. He has helped organizations of all sizes drive growth in revenues and market share through the development and delivery of key business messages that resonate with target audiences. He holds an MBA in International Business and a BS in Marketing. He brings 28 years of experience in marketing communications and high technology sales.

Website: www.TheChiefStoryteller.com E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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