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Founder's Story: Ira Koretsky

It all began some 30 years ago, at a high school science fair. Ira Koretsky had presented his computer program on the heart and the circulatory system. One by one, the prizes were announced... third...second...first place. After nearly 100 hours of programming evenings and weekends, he slumped his shoulders and thought to himself, “I lost.” Then...Ira heard the chairwoman announce, “We are awarding the grand prize to a young man who could sell me my own pair of shoes!” And his name was called.

He was a US Army Captain in the Medical Service Corps serving as both a public affairs officer (PAO) and chief information officer (CIO) in the military health system. He designed presentations for himself and over 40 military and civilian executives in technology and healthcare. At just 21 years of age, he gained invaluable insights into messaging, communications, and storytelling.

Ira has held various leadership roles in marketing and product management. After earning his MBA from the University of Maryland Robert H. Smith School of Business, Ira entered into the world of leading edge technology in the San Francisco and Silicon Valley areas. It is there he started The Chief Storyteller® in 2002. Just recently, in 2014, he started ExpandUSATM to help global companies and executives accelerate their business success in the United States.

Like all good communicators, Ira loves the stage. He performed improvisational humor professionally with ComedySportz (San Jose, CA and Washington, DC) in a career spanning 12 years and more than 1,000 shows.  He put to good use these skills as an adjunct professor at the University of Maryland Robert H. Smith School of Business and has continued to guest lecture at Maryland along with George Washington and Georgetown universities.

You’re sure to be inspired by Ira’s mantra, “Think deliberately.” For more than 27 years, Ira has been a global speaker, active blogger, in-demand trainer, executive coach, and has had over 40 articles published. He has accelerated success for fast growing companies to Fortune 50 corporations, non-profits, and government agencies around the world (visit Success Stories).

Some quick examples of his success stories include:
- TCIG quadrupling its revenue in just six months
- The American Diabetes Association® developing its national sponsorship presentation
- A US government contracting firm winning a $94 million multi-year project
- EPA’s researchers and analysts crafting memorable, easy to understand mission statements
- Helping the Centers for Disease Control and Prevention (CDC) secure Affordable Care Act dollars

The story continues in About The Chief Storyteller®.

 

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